Job Openings
Digital Marketing Associate
About the job Digital Marketing Associate
- Digital Marketing (Distribution & Analytics):
- Plan, execute, and optimize paid ad campaigns on platforms such as Google Ads and LinkedIn Ads to drive lead generation and brand awareness.
- Set up and maintain dashboards (e.g., Google Analytics, LinkedIn Campaign Manager) to track campaign performance and provide actionable insights.
- Monitor KPIs such as CTR, CPC, and ROI to ensure efficient ad spend.
- Data Analysis:
- Analyze marketing funnel data (e.g., acquisition, conversion, retention) to identify trends, bottlenecks, and opportunities.
- Provide data-driven recommendations to refine marketing strategies and improve campaign performance.
- Use tools like Google Analytics, Tableau, or similar platforms to visualize and interpret data.
- Product Marketing:
- Understand product positioning and messaging to effectively communicate value propositions to target audiences.
- Develop compelling product/feature launch campaigns and GTM strategies in close collaboration with product teams.
- Take responsibility and ownership of carrying, maintaining, and recording product cadences for collaborative work.
- Drive product adoption through targeted marketing initiatives and user education programs.
- Sales Funnel Optimization:
- Set up, configure, and optimize marketing and sales tools (e.g., CRM systems like HubSpot or Salesforce, marketing automation platforms, etc.).
- Create sales enablement materials to align marketing and sales efforts to drive lead gen and growth through sales decks, product sheets, email templates, and social media posts.
- Participate in and manage the planning, development, and execution of marketing campaigns and projects originating from the Sales team.
- Collaborate with the sales team to ship out partnered content and assist them in executing at industry events.
- Implement lead prospecting and lead enrichment processes to improve the quality of sales-ready leads.
- Technological Enablement:
- Ensure seamless integration of tools with existing systems to streamline workflows.
- Troubleshoot technical issues and recommend solutions to improve tool performance.
- SEO:
- Conduct keyword research and on-page/off-page SEO optimization to improve organic search rankings.
- Collaborate with the content associate to create SEO-friendly content that aligns with target audience needs.
- Monitor SEO performance using tools like SEMrush, Ahrefs etc. and adjust strategies accordingly.