PR & Events Associate (Hybrid Set-Up)

PERKS:

• Hybrid Work (Laptops will be provided)
• Paid trainings and certifications
• Paid leaves upon hire
• Fun and innovative culture - we love getting things done while also having fun!

MAIN AREA OF RESPONSIBILITY:

Sprout's Brand Marketing Associate works closely with the Brand Marketing Officer in ensuring brand integrity by guiding efforts across multiple channels, especially brand activations, PR, partnerships and employer branding.

TASKS:

• Help create a comprehensive event and PR calendar based on marketing strategy
• Help conceptualize and execute innovative and creative activities that resonate with the target market and result in lead acquisition or conversion
• Be a voice of Sprout and be able to communicate "who we are" clearly
• Understand Sprout's target market and target audience.
• Analyze brand activity metrics to adjust strategy towards maximum impact
• Coordinate thought leadership events with the help of agencies and other internal channels to help sales and promote brand recognition
• Maintain good working relationships with partners and support them with messaging direction
• Work with agencies to ensure that PR strategies and best practices are executed in planning, creation and distribution of content
• Collaborate with other channels to promote brand activities
• Help ensure that Sprout's brand identity is aligned across all channels
• Work closely with People Operations team in ensuring that Sprout's brand love activities are promoted
• Conduct competitor brand audits to ensure best practices are being used.
• Perform other duties as assigned by the company.

QUALIFICATIONS AND COMPETENCIES

• A graduate of Mass Communication, Journalism, Marketing, Advertising/Media, or similar course.
• At least one (1) year of experience in a public relations or communications role
• Excellent communication skills.
• Team player, adaptive to high-pressure situations, a multi-tasker when needed, resilient, and has great passion to learn about different industries
• Experience in launching online and offline events are a plus
• Excellent written and communication skills