Marketing Specialist

Role Overview:
As our Marketing Specialist, you will be responsible for creating, managing, and optimizing influencer marketing campaigns across platforms such as Twitch, YouTube, TikTok, and Instagram. You will play a key role in driving brand visibility, user acquisition, and engagement through strategic partnerships with influencers and content creators. Experience in the B2B side of iGaming is considered a strong advantage.

Responsibilities:

• Develop and execute influencer marketing strategies across Twitch, YouTube, TikTok, and Instagram.
• Identify, recruit, and maintain relationships with gaming influencers and content creators.
• Manage end-to-end influencer campaigns including outreach, negotiation, contracts, content briefs, and reporting.
• Track campaign performance and optimize for ROI using relevant metrics and analytics tools.
• Collaborate with internal teams including content, creative, product, and performance marketing to align messaging and campaigns.
• Stay up-to-date on influencer trends, social media developments, and platform algorithm changes.
• Provide competitive analysis and insights on market trends within the influencer and iGaming space.
• Assist with B2B marketing initiatives where relevant, such as affiliate collaborations, events, or digital campaigns.

Requirements:

• 3-5 years of proven marketing experience working with Twitch streamers, YouTubers, TikTokers, and Instagram influencers.
• Excellent communication and negotiation skills.
• Self-starter with a creative mindset and attention to detail.
• Experience managing multiple projects and partnerships simultaneously.
• Familiarity with influencer campaign tools and analytics platforms.
• Bonus: Experience or network within the B2B iGaming industry (e.g., affiliate marketing, platform providers, operators).