Marketing Specialist (Gaming Industry)

Job Overview:

We are seeking an experienced Marketing professional with strong knowledge of the gaming industry to lead brand building and market positioning. The ideal candidate will understand how to grow a brand strategically, identify the right markets and timing, and work closely with operators and affiliates to maximize exposure and performance.

Key Responsibilities:

• Develop and execute brand-building and marketing strategies aligned with our platform and partner operators
• Identify optimal markets, channels, and timing for campaigns to drive growth and visibility
• Promote both games and the platform through effective advertising and affiliate strategies
• Identify, engage, and manage the right influencers, affiliates, and marketing partners
• Work closely with operators to tailor marketing initiatives and maximize performance
• Analyze market trends, user behavior, and campaign performance to optimize results

Requirements:

• Proven experience in marketing within the gaming, iGaming industry
• Strong understanding of brand development and market positioning
• Experience working with operators, affiliates, and advertising partners
• Ability to identify and activate the right audiences and promotional channels
• Strategic mindset with strong analytical and execution skills
• Excellent communication and relationship-building abilities

Preferred Qualifications:

• Experience with affiliate marketing and performance-based campaigns
• Knowledge of player acquisition, retention strategies, and regional market dynamics