Digital Marketing Specialist - SEO/ Google PPC

Job Title: Digital Marketing Specialist (SEO/Google PPC)

Location: Ocean County, NJ
Company: Healthcare
Compensation: $60K/yr. - $90K/yr. On-Site Full-time 

Company Overview:

Our client is a leading provider of Applied Behavior Analysis (ABA) therapy for children with Autism Spectrum Disorder (ASD). We offer evidence-based treatment plans designed to improve communication, social skills, and academic performance. Our dedicated team of therapists is committed to helping children reach their full potential.

We are seeking a talented Digital Marketing Specialist SEO/PPC with at least 2 years of experience in SEO and Google PPC advertising. The ideal candidate will have a strong understanding of on-page and off-page SEO techniques, including keyword research, content optimization, link building, and technical SEO. Experience with Google Analytics and Google Search Console is essential.

Additionally, the candidate should have a proven track record of managing and optimizing PPC campaigns on Google Ads, including keyword bidding, ad copy creation, and landing page optimization. Experience with A/B testing and conversion rate optimization is a plus.

Join our dynamic team and contribute to our mission of providing exceptional ABA therapy services.

Competitive Analysis: Ability to research and analyze PPC strategies to gain insight and develop a competitive edge.

• Monitor and analyze website performance using the latest SEO tools.
• Proficiency in digital marketing tools and platforms.
• Excellent communication and interpersonal skills with the ability to work effectively in a team environment.
• Minimum of 2 years of experience in digital marketing with a focus on SEO and PPC.