Growth Marketing Associate

About Source Edge

Source Edge is a Tokyo-based, technology recruitment and career consulting company. We work with select number of client partners, helping them to find both local and global talent as they tackle the unique challenges of hiring in the Japan market. For our candidate partners, we strive to go the extra mile and provide transparency, timely updates and in-depth insights in to our clients and their hiring processes.

Who is our Client?

Our client is a is a German publicly traded company based in Berlin, Germany. Currently operating in 17 countries across 3 continents, they officially launched their service in Japan in April this year.

They are looking for a Growth Marketing Associate who will be a part of the marketing team owning CRM campaign performance (Deliverability, Prospecting, Lifecycle, Reactivations), Virality (Referral programs) and new local CRM opportunities.

What would you be doing?

• Partner with global CRM teams to oversee, manage and deliver best performance across our always-on email and push notification programs. This covers the following key areas:
  • Deliverability: Maximizing send rates and customer reach of our CRM programs.
  • Prospecting: Increasing new customers through lead acquisition.
  • Lifecycle: Driving engagement, value and retention through the existing customer base.
  • Reactivations: Win-back of previously churned customers.
• CRM lead for one-off campaigns including product launches, service updates and customer notices.
• Channel lead for Virality programs. This includes online and offline referral campaigns, managing creative development, conducting A/B tests, analyzing data and recommending optimization strategies.
• Budget management, reporting and ensuring projects deliver against business goals and metrics.
• Scoping new local CRM opportunities (eg. LINE official account), ownership of initiative proposal and delivery.

Who you are...

• You have at least 2+ years of professional business experience. Preferred fields include marketing, consulting or project management.
• You are analytical, know how to pivot data and can generate data-based actionable insights and recommendations for performance uplift.
• Strong communication and interpersonal skills. This role will work closely with and will need to influence global teams across different job functions and cultures.
• Languages: Business English and Japanese

(Preferred)

• A big plus to have experience in any of the following fields:
  • CRM-related channels such as email, push or in-app marketing
  • Marketing automation software (Salesforce)
  • Customer lifecycle, loyalty and referral programs
  • LINE ecosystem including official accounts, paid ads, coupons
• Experience working in an international environment.

What our Client can offer for you...

• An entry to mid level opportunity for individuals with 3-5 years of working experience in Marketing, Consuting or Project Management looking to apply their business skills in a start-up or food-tech company
• Great opportunity to learn and develop a highly sought after career in Customer Retention Management as well as Marketing in general
• The chance to have a serious impact at one of the fastest-growing technology companies in Europe, currently in an exciting growth phase in Japan(first office in Asia)
• Direct, high impact on our product and operations setup from day one
• A vibrant international environment with mission-driven colleagues
• A guaranteed steep learning curve & boost for your career
• Challenging opportunity with plenty of room for personal growth

This position enables you to explore and expand along a new venture within an already successful organization. If you enjoy food, tech, fast-paced environment, and an industry-disruptive setting, this is the place for you!