About the job Paid Media Manager (Enterprise-Level)
Paid Media Manager (Enterprise-Level)
Position Overview:
We are seeking a highly skilled Paid Media Manager to lead our enterprise-level digital advertising campaigns, driving performance and growth across multiple platforms. This role is suited for a data-driven strategist with deep experience managing large-scale paid media budgets (minimum $15,000/day) and delivering measurable ROI in a fast-paced, results-oriented environment. The ideal candidate will bring a blend of strategic thinking, hands-on execution, and innovative problem-solving skills to elevate our paid media initiatives to the next level.
Key Responsibilities:
- Campaign Strategy & Execution:
- Develop and execute comprehensive paid media strategies across channels such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, Programmatic, and others.
- Align campaign objectives with overall business goals to ensure optimal performance and ROI.
- Manage and optimize campaigns across the customer lifecycle: awareness, acquisition, retention, and re-engagement.
- Budget Management:
- Oversee and allocate daily ad spend of $15,000+ efficiently to maximize impact.
- Track spend against performance metrics and ensure campaigns remain within budget while meeting or exceeding KPIs.
- Performance Optimization:
- Conduct A/B testing on creative, ad copy, targeting, and bidding strategies to enhance performance.
- Leverage advanced analytics to monitor, evaluate, and adjust campaign strategies for maximum efficiency.
- Utilize attribution models and customer insights to refine targeting and increase conversion rates.
- Collaboration & Stakeholder Communication:
- Partner with creative, content, and analytics teams to produce high-performing ad creatives.
- Report on campaign performance, insights, and recommendations to key stakeholders, including senior leadership.
- Stay abreast of emerging trends, tools, and technologies in paid media to maintain a competitive edge.
- Platform Expertise & Scaling:
- Manage and scale campaigns on enterprise-level platforms and ensure compliance with platform guidelines.
- Experiment with new platforms or features to expand reach and audience engagement.
- Build relationships with platform representatives for strategic insights and support.
Qualifications:
- Experience: Minimum 5+ years in paid media management, with a proven track record of managing enterprise-level campaigns with ad spends of $15,000+/day.
- Technical Skills:
- Proficiency in Google Ads, Meta Ads Manager, and programmatic platforms.
- Familiarity with analytics tools like Google Analytics, Looker, Tableau, or similar.
- Experience with advanced bidding strategies, data-driven targeting, and attribution models.
- Analytical Mindset: Ability to interpret complex datasets and translate them into actionable strategies.
- Creative Acumen: Strong understanding of ad creative best practices and performance drivers.
- Project Management: Exceptional organizational and time management skills with the ability to manage multiple campaigns simultaneously.
- Soft Skills: Excellent communication, stakeholder management, and problem-solving abilities.
Preferred Qualifications:
- Experience in industries with high customer acquisition costs (e.g., SaaS, finance, e-commerce).
- Certification in relevant platforms (Google Ads, Facebook Blueprint, etc.).
- Familiarity with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce).
What We Offer:
- A dynamic and collaborative work environment with opportunities for growth.
- Competitive salary and benefits package.
- Access to cutting-edge tools, platforms, and industry insights.
- A chance to work with a high-performing team on impactful, large-scale campaigns.
If you're ready to take on the challenge of managing and optimizing paid media campaigns at an enterprise scale, wed love to hear from you!