PR Executive - Lifestyle Division

Job Title: PR Executive Lifestyle Division
Location: Dubai
Company: Solutions Group

Job Overview:
Solutions Group is seeking a creative and dynamic PR Executive to manage the public relations efforts for our Lifestyle Division, including So Much Trouble (SMT) and Blended Wellness. The ideal candidate will be responsible for building and maintaining a positive public image, securing media coverage, and driving awareness of our lifestyle brands through innovative PR strategies.

Key Responsibilities:

• PR Strategy and Execution:
  Develop and implement PR strategies that position SMT and Blended Wellness as leaders in the lifestyle, wellness, and entertainment sectors.
• Media Relations:
  Build and nurture strong relationships with key media outlets, journalists, and influencers in lifestyle, wellness, and hospitality. Ensure consistent, positive media coverage.
• Brand Messaging:
  Craft compelling press releases, media kits, and brand stories that reflect the unique identities of SMT and Blended Wellness, aligning with their values and vision.
• Event Coordination:
  Plan and execute press events, influencer collaborations, and media visits to raise the profile of our venues and wellness centers.
• Social Media and Digital PR:
  Collaborate with the social media team to align digital and social media efforts with broader PR strategies. Monitor online conversations and maintain a positive brand presence across platforms.
• Crisis Management:
  Handle potential PR crises with professionalism and efficiency, developing response strategies and statements as needed.
• Internal Communication:
  Work closely with internal teams across marketing, branding, and operations to ensure cohesive messaging and communication.
• Reporting and Analytics:
  Monitor and report on the success of PR campaigns, providing insights and recommendations for future initiatives.

Qualifications:

• Bachelors degree in Public Relations, Communications, Marketing, or a related field.
• 2+ years of PR experience, ideally within lifestyle, wellness, hospitality, or entertainment sectors.
• Strong writing and communication skills with a knack for storytelling.
• Proven media relationships in the region.
• Experience with digital PR and social media strategy.
• Ability to handle multiple projects in a fast-paced environment.