About Us

The SolarAPP Foundation is a non-profit start-up revolutionizing the clean energy landscape. By automating the permitting process for residential solar and energy storage systems, we help scale clean energy solutions across the country. Automated permitting reduces workloads for local government staff and provides faster service for homeowners. Today, we provide automated and instant permits for 270 jurisdictions across 13 states. We've accelerated the deployment of 300,000 kW of clean energy generation. Our goal is to automate the permitting for half of all residential solar and battery storage in the country by the end of the decade. This will dramatically accelerate and significantly lower the cost of the clean energy transition.

Why Were Hiring for This Role

In order to achieve the goal of providing automated permitting for half the country, we need to scale up our reach and impact massively. This role is critical for us to achieve that goal. We need to communicate with customers and would-be customers more effectively and more directly.

Position Overview

The Director of Growth Marketing will be the strategic driver for SolarAPP Foundation's marketing initiatives. This role will focus on expanding the organization's reach, driving customer acquisition, and building a strong digital-first marketing strategy to support our mission of transforming clean energy deployment. You will lead branding, digital marketing, and lead-generation strategies while collaborating closely with product and go-to-market teams.

Who You'll Report To

You'll report to our CEO, Matthew, and work with him on the organization's overall direction and strategy and how to incorporate that into our message to key audiences.

Who You'll Work With

You will work across our team in this role, including with our Chief Technology Officer, Dan, on strategies connected to the product and service we provide. You'll work with Esha, our new Sr. Product Manager, on how to market our product and communicate new features. You'll work with our head of go-to-market activities, Patrick, to ensure that our marketing approach translates into high-value leads. You'll work with our Chief Engineering Officer, Mark, to ensure we communicate the product's safety benefits and alignment with building codes and standards.

Budget Responsibility

There is no divisional breakout of our budget at this time. You'll work with the CEO to establish specific campaigns and their associated budgets.

Management Responsibilities

There are no direct staff management responsibilities at this time. However, if we contract with outside firms, you'd be expected to manage those contracts and teams.

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute an integrated marketing strategy to grow awareness, demand, and adoption of SolarAPP+. Understand SolarAPP+s position in the value chain and how to maximize and communicate that value to our target audiences.
• Digital and Performance Marketing: Build and optimize a robust digital marketing strategy, including our website, email marketing, social media, partner resources, and the product itself, to engage target audiences. Design, manage, and refine the organization's marketing website to improve lead generation, user experience, and communication of the product's value statement.
• Brand Ownership: Own the brand and our marketing strategy. Ensure consistent messaging and visual identity across all mediums. Develop and maintain a comprehensive library of marketing assets, including style guides, templates, and content frameworks. Partner with outside creative teams to produce compelling visuals, videos, web pages, and interactive content that resonate with target audiences.
• Demand Generation and Lead Nurturing: Design and implement campaigns to attract installers, jurisdictions, and industry partners.
• Partnership Marketing and Co-branding: Collaborate with industry organizations and stakeholders to amplify marketing reach and impact. Develop and execute co-marketing strategies with partners to promote the SolarAPP+ value proposition.
• Analytics and Reporting: Use marketing analytics tools to track campaign effectiveness, website performance, and lead quality. Own our Google Analytics platform and leverage our product analytics to set marketing and growth strategies. (We use Metabase, Pipedrive, and Google Analytics)

What You'll Need To Be Successful

• 8+ years of experience in marketing, with a focus on digital, demand generation, or software marketing.
• Proven ability to lead data-driven marketing strategies that achieve measurable growth and brand equity.
• Expertise in digital tools and platforms, including visual design and content creation tools, marketing automation, analytics, SEO/SEM, and website optimization.
• Strong creative vision with a portfolio of successful campaigns across digital channels.
• Collaborative and results-oriented leader comfortable working in a fast-paced, mission-driven organization.

Why Join Us

Compensation

Competitive salary of $110,000 - $150,000, commensurate with experience.

Benefits

• Two medical plans to choose from (High-deductible and PPO)
• Unlimited sick leave and 20 days paid time off per year
• Up to 5% retirement contribution match
• Annual bonus up to 7.5% of salary based on performance targets

Work Environment

We're a remote-first team that also values meeting in person. We have budgeted for regular travel to invest time together as a team. Throughout the year, there will be events and conferences that will make sense for us to attend, and well expect occasional travel for this role.

Hiring Process For This Role

It's very important to us that we find the right person for this role and that you, as a candidate, get to know us well enough to make an informed decision should we reach the offer stage. This interview process is designed so that you can understand the challenges we're facing today and meet the folks you work with regularly in the job.

Steps in the Process

1. Phone screen: The purpose of this call is for you and Matthew, the hiring manager and CEO, to get to know each other and for you to ask questions about the role.
2. Take-Home Example Project: We'll share a take-home project example to give you a sense of the projects you'd be assigned in the role. To limit the level of effort this step entails, we've time-bound your effort to two hours.
3. Technical Interview: The technical interview will review the Take Home Example Project, with discussion and questions interspersed throughout the session.
4. Final Interview: Focused on soft skills, communication, approach, and overall fit for the role.

Estimated time to complete the process: 3 weeks