Melbourne, VIC, Australia
Salesforce Marketing Cloud admin
Job Description:
Australian Citizens residing in Australia only respond.
- Manage and maintain Salesforce Marketing Cloud instance, including data management and data cleansing
- Create and execute email marketing campaigns, including list management, segmentation, and A/B testing
- Maintain and document marketing cloud configuration and operational processes
- Ability to support integration between Salesforce Marketing Cloud and Salesforce Sales/Service cloud
- A good understanding of integrating external data sources to Marketing Cloud
- Develop and implement marketing automation workflows and journeys
- Experience/Exposure to Salesforce CRM administration, specifically campaigns and how these are managed across the Marketing and CRM platforms
- Experience with design and appropriate use of data extensions
- Monitor and analyse campaign performance and provide actionable insights to the marketing team
- Collaborate with cross-functional teams to ensure marketing automation is integrated with other systems and processes.
- Stay up-to-date with the latest Salesforce Marketing Cloud features and functionality, and make recommendations for improvements
- Provide training and support to end-users, including troubleshooting and problem-solving