Business Marketing Manager

JOB PURPOSE

The client has an increased focus on business marketing as a key driver for growing business revenues. This role is dedicated to the business segment and the person will work very closely with the product, sales and professional services teams to develop the marketing plan and deliver integrated marketing campaigns raising the clients reputation in the business segment across the Channel Islands and Isle of Man.

MAIN DUTIES AND RESPONSIBILITIES
Marketing Campaigns

Marketing campaigns - Deliver brand awareness / lead generating marketing campaigns by engaging with teams within the organisation to gain their buy-in to campaign plans and proposals, through to creative concept development, successful execution and post campaign analysis.

Media management – planning, budgeting, contract negotiation.

Digital – external website content development and management via CMS system. Drive continuous optimisation of the always on product digital strategy. Deliver lead generating outbound digital campaigns.

Collateral - planning, development and production of a range of collateral to support Corporate Account Directors e.g. brochures, factsheets, price lists, sales presentations etc.

Digital content - deliver engaging content for our external website and social media channels as well as jointed up lead generating outbound digital campaigns.

Brand

The Business brand strategy –execution and guardianship.

Use PR channels to educate external parties on the business brand and company expertise.

Events

Educational: develop and coordinate a series of educational events for customers, liaising with suppliers and other industry partners to seek out engaging content.

Corporate hospitality: create and manage hospitality events for the corporate team that lead to more engaged customers and prospects.

Coordinate attendance at off-island trade shows and conferences to showcase the our brand and product range to a global audience.

Partner Channels

Be the main point of contact for our partner distributor channels. Ensuring requests for collateral are accommodated and brand guidelines adhered to by our partners. Ensure all market development funds are utilised and managed alongside the budget.
Supplier support

Be the main point of contact for our suppliers in terms developing co marketing plans, co-ordinating and executing campaigns, management and spend of marketing development funds
Admin

Management of budgets and financial administration
Campaign reporting
Inbound leads management

• SKILL REQUIREMENTS
  Essential
  
  Educated at least to CIM/Degree level
  
  Minimum five years marcomms experience
  
  Proven track record in key disciplines including campaign planning, event execution, and digital strategy and planning.
  
  Experience of managing above the line agencies
  
  Experience managing third parties/suppliers in an outsourcing environment

Highly Desirable:

Marcomms experience in corporate/ B2B marketing

CRM management in a B2B sector

Experience of the telecoms/IT sector

Event management experience

Partner management experience

Personal/Behavioural attributes:

Dedicated, enthusiastic, team player comfortable in a virtual team environment

Exemplary attention to detail

Ability to multitask and manage multiple projects consecutively

Effectively able to communicate plans, activities and results to key business stakeholders

Ability to adapt to ad-hoc business requirements and prioritise accordingly