Brand Manager (Home Appliances)

Responsibilities

• Develop and execute brand strategies to position home appliance products effectively in the market.

• Plan and implement marketing campaigns and product launches to boost brand visibility and sales.

• Analyze market trends and competitor activity to guide strategic decisions.

• Collaborate with cross-functional teams (sales, product, digital, etc.) to ensure brand consistency.

• Monitor and report on brand performance metrics, including ROI and market share.

Requirements

• Bachelors degree in Marketing, Business, or a related field (MBA preferred).

• 4-6 years of brand management experience, preferably in consumer electronics or FMCG.

• Strong strategic thinking and problem-solving skills.

• Excellent communication and leadership abilities.

• Experience in managing product launches and marketing budgets.

• Analytical mindset with the ability to derive insights from data and market research.