Content Writing Specialist

Job Title: Content Writing Specialist

Job Type: Permanent

Job Location: Abu Dhabi, UAE

Job Description:

Content Creation:

• Create engaging and relevant content in English and Arabic for various digital platforms, including blogs, social media, websites, and email marketing campaigns.
• Content presentation skills you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
• Content delivery skills you determine the best distribution channel to deliver content to your audience.
• Ensure content aligns with the brand's tone, voice, and messaging guidelines.
• Conduct keyword research to optimize content for SEO.

Social Media Management:

• Content Strategy: Develop and execute a comprehensive social media content strategy to promote brand awareness, engage our target audience, and drive traffic to our digital platforms.
• Content Creation: Create engaging and visually appealing content, including but not limited to posts, images, videos, and stories, that align with our brand identity and resonate with our audience.
• Community Engagement: Monitor social media channels, respond to comments and messages, and foster positive interactions with our followers while maintaining our brand's voice.
• Analytics and Reporting: Track and analyze key social media metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvements.
• Campaign Management: Plan and execute paid social media advertising campaigns to increase reach and conversions, ensuring cost-effective results.
• Stay Current: Stay updated on the latest social media trends, tools, and best practices to keep our strategy innovative and effective.
• Develop and implement effective social media marketing strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Create and schedule social media posts, graphics, and videos.
• Monitor and analyze social media performance using analytics tools to make data-driven improvements.

Account Handling:

• Serve as the primary point of contact for assigned clients, fostering positive relationships.
• Understand client goals and objectives and develop customized digital marketing strategies to meet them.
• Regularly communicate with clients, providing updates, reports, and recommendations.
• Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials.

Digital Marketing Strategy:

• You need excellent copywriting skills to be able to plan, direct, design, and edit content that gets results.
• Collaborate with the team to develop comprehensive digital marketing plans for clients.
• Stay updated on industry trends, emerging technologies, and best practices to incorporate into strategies.

Analytics and Reporting:

• You will conduct thorough audits to determine what content should be kept, edited, rewritten, and more Good analytical abilities to spot patterns and trends in content marketing data Team building skills
• Monitor and analyze campaign performance metrics and generate insightful reports for clients.
• Use data to optimize marketing strategies and improve ROI.

Budget Management:

• Manage digital marketing budgets effectively, ensuring efficient allocation of resources.

Business Development:

• Market Research: Conduct thorough market research to identify potential business opportunities, target markets, and industry trends.
• Prospecting: Build and maintain a pipeline of prospective clients or partners through networking, cold calling, and outreach efforts.
• Relationship Building: Cultivate and maintain strong relationships with existing and potential clients or partners to understand their needs and propose tailored solutions.
• Proposal Development: Prepare and present compelling business proposals and presentations that effectively communicate our value proposition.
• Negotiation: Negotiate terms, pricing, and contracts with clients or partners to secure new business opportunities.
• Revenue Growth: Set and achieve business development targets and contribute to the overall revenue growth of the company.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience required: 02 to 04 Years.
• Language proficiency: Candidate should be fluent in Spoken and written English and Arabic.
• Strong written and verbal communication skills in both English and Arabic.
• Proven experience in content creation and digital marketing.
• Familiarity with social media platforms and advertising.
• Business Development Experience preferred.
• Knowledge of SEO best practices.
• Excellent client relationship management skills.
• Strong analytical and problem-solving abilities.
• Proficiency in digital marketing tools and analytics platforms.
• Creativity and a passion for staying up-to-date with industry trends.
• Experience in an Advertising/Marketing Agency is not required, but it has an added advantage. Writing clear and error-free content for a website that reflects the company's voice.

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