Paid Ads Content Strategist & Creator

Location: Singapore (Hybrid)
Type: Full-Time
Seniority: Executive (3-5 years experience)

About SimplyGood
SimplyGood (www.simplygood.sg) is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible. We are a startup scaling fast through social media paid advertising, and we need an expert Content Creator / Video Producer to create viral, high-converting content for platforms like Instagram, Facebook, and TikTok.

If you're obsessed with hook-driven storytelling, creating scroll-stopping video ads, and turning content into conversions, this role is for you!

To date, we've already saved more than 500,000 single-use plastic bottles from landfills and reduced 5,000 tons CO2 emissions. SimplyGood was featured by by Forbes 30U30, Business Times, The Straits Times, Channel News Asia (CNA), Tatler Asia, MoneyFM 89.3, Mothership, TechinAsia, World Intellectual Property Organisation (WIPO), DBS Foundation, OCBC,

Instagram @simplygood_sg
Tiktok @simplygood_sg

Role Overview
We are seeking a data-driven content strategist and creator who can develop, execute, and optimize high-performing ad creatives for Meta (Facebook & Instagram), TikTok, YouTube, and Google Ads. You will play a critical role in crafting scroll-stopping, conversion-driven ad content that boosts engagement, lowers CPA, and increases ROAS.

This role requires a strong blend of creative storytelling and performance marketing expertise, ensuring that every ad is backed by insights, structured for virality, and optimized for conversions.

Key Responsibilities

Ad Content Strategy & Planning

• Develop and execute a content strategy specifically for paid advertising across Meta, TikTok, and Google.
• Research industry trends, audience behavior, and competitors best-performing ad creatives to refine SimplyGoods approach.
• Plan and optimize ad creatives for different campaign objectives (awareness, conversion, retargeting, etc.).
• Develop a structured A/B testing roadmap to test variations in ad creatives, copy, and hooks for continuous improvement.

Content Creation & Production

• Script, shoot, and edit high-performing short-form video ads (TikTok, Reels, Facebook Ads) tailored for different platforms.
• Write high-converting ad copy for headlines, captions, and landing pages.
• Create eye-catching static, GIF, and motion graphic ads using Canva, Photoshop, or similar tools.
• Repurpose user-generated content (UGC) and influencer assets into compelling ad creatives.
• Work closely with media buyers and performance marketers to iterate on creative strategies.

Performance Analysis & Optimization

• Track ad performance metrics (CTR, ROAS, CPM, CPA) to optimize content for better results.
• Use Meta Ads Manager, Google Analytics, and TikTok Ad Insights to analyze audience engagement and conversion rates.
• Continuously test different ad creatives (hooks, formats, messaging) to improve efficiency and maximize budget.
• Identify winning creatives and scale them effectively across different ad platforms.
• Stay updated with the latest paid ad trends, creative formats, and platform updates to ensure SimplyGood stays ahead.

What Were Looking For

• 3-5 years of experience in paid ad content creation, performance marketing, or digital advertising (experience with eCommerce brands or DTC ads is a big plus).
• Experience creating direct-response ads optimized for conversions (not just brand awareness).
• Strong understanding of paid ad creatives (what works for TikTok, IG Reels, Facebook) optimized for conversions
• Experience in storytelling & viral content creation (knowing how to hook viewers in the first 3 seconds).
• Ability to self-shoot and edit high-quality videos.
• Strong proficiency in video editing tools (CapCut, Premiere Pro, After Effects, or similar) and basic design tools (Canva, Photoshop).
• Deep understanding of social media ad algorithms (Meta, TikTok, Google Ads) and how to make creatives perform better.
• Strong copywriting skills for ad hooks, captions, and conversion-driven messaging.
• Ability to analyze data and pivot creative strategies based on performance insights.

Why Join SimplyGood?

• Be part of a fast-growing eCommerce brand disrupting the home care industry.
• Work in a media-first startup that thrives on content-driven marketing.
• Full creative ownershiptest and iterate ideas quickly.
• Mission-driven startup tackling the plastic waste & transforming the FMCG industry to be more sustainable
• Fast career growth opportunities.
• Competitive salary and performance-based incentives for high ROAS ad creatives.
• Hybrid work setup with a strong team culture that values creativity and innovation.