Fashion Brand & Commercial Growth Manager

Industry: Fashion & Lifestyle
Location: Opebi, Lagos
Reports To: Chief Executive Officer (CEO)
Employment Type: Full-Time
Experience Level: 5–7 Years
Salary Range: ₦300,000 – ₦400,000 (Monthly Net)

Company Overview

Our client is a well-established premium fashion and lifestyle brand with over 17 years of industry presence. The company is recognized for delivering culturally inspired ready-to-wear garments and accessories for men, women, and children.

With strong physical retail operations, an expanding nationwide distribution network, and a growing e-commerce presence, the business is strategically positioned for continued local consolidation and international expansion across Africa, Europe, and North America.

Role Overview

The Fashion Brand & Commercial Growth Manager will play a critical leadership role in driving brand positioning, revenue growth, and market expansion.

This role requires a commercially astute and creative professional capable of translating brand vision into measurable business outcomes, while ensuring consistency across all customer touchpoints.

Key Responsibilities

1. Brand Strategy & Management

• Develop and execute a comprehensive brand strategy aligned with business objectives
• Strengthen brand identity, messaging, and visual consistency across all platforms
• Ensure alignment across retail, digital, campaigns, packaging, and communications
• Drive culturally relevant, market-responsive brand initiatives

2. Growth Marketing & E-Commerce

• Lead digital marketing efforts to drive awareness, acquisition, and retention
• Optimize e-commerce performance, including UX and conversion rates
• Execute integrated campaigns across social media, paid media, email, and influencer channels
• Utilize analytics and data insights to improve campaign performance and ROI

3. Commercial Strategy & Revenue Growth

• Develop and implement sales strategies across retail, wholesale, and online channels
• Identify and capitalize on new market opportunities (local and international)
• Build and manage strategic partnerships with distributors and retail partners
• Implement pricing and promotional strategies to maximize profitability

4. Product Launch & Market Activation

• Collaborate with design and production teams to align collections with market demand
• Lead go-to-market strategies for product launches and seasonal campaigns
• Drive campaigns that increase brand visibility and sales performance

5. Leadership & Cross-Functional Collaboration

• Lead and manage marketing, sales, and e-commerce teams
• Foster a results-driven and high-performance culture
• Collaborate with operations and finance teams for seamless execution

6. Performance Management & Reporting

• Track and report key KPIs including revenue growth, engagement, and ROI
• Provide strategic insights and recommendations to executive leadership

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business Administration, Fashion Management, or related field (MBA is an advantage)
• 5–7 years' experience in brand management, growth marketing, or commercial roles within fashion, retail, or lifestyle sectors
• Proven track record of driving revenue growth and market expansion
• Strong understanding of multi-channel retail and digital commerce
• Proficiency in marketing tools, CRM systems, and analytics platforms
• Excellent leadership, communication, and stakeholder management skills

Core Competencies

• Strategic Thinking & Business Development
• Commercial & Financial Acumen
• Brand Positioning & Storytelling
• Market Expansion & Partnerships
• Data-Driven Decision Making
• Leadership & Execution Excellence

Compensation & Benefits

• Competitive monthly net salary (₦300,000 – ₦400,000)
• Performance-based incentives tied to business growth
• Career growth within a dynamic and expanding organisation
• Collaborative and innovation-driven work environment

Application Process

Qualified candidates should send their CV and a tailored cover letter to:
hiring@mysigma.io

Subject Line:
Fashion Brand & Commercial Growth Manager Application – [Your Name]

Cover Letter Requirement:
Candidates should highlight:

• Relevant experience in brand and commercial growth
• A clear example of measurable business impact achieved in previous roles