Growth and Marketing Executive

Job Title: Growth and Marketing Executive

Proposed Salary: 200,000-250,000

Key Accountabilities & Responsibilities:

1. Growth and Marketing Development:

2. Brand Management:

Key Performance Areas:

Financial:

Budget management

Job cost control

Financial implication analysis

Profitability of marketing campaigns

Customer retention

Learning & Growth:

Education/Professional Qualification:

BA or BSC in Business Management or a related discipline

Relevant postgraduate and/or professional qualification would be an added advantage.

Professional qualification in Project Management etc., will be an added advantage.

Experience:

Must possess a minimum of 3 years of work experience in Growth Marketing, User Acquisition Marketing, or Sales.

Familiarity with acquisition analysis, A/B testing, and ad fraud detection.

Analytical mindset with strong attention to detail.

Proven track record of successful growth campaigns.

Expertise with SEO, paid search, paid social, display, retargeting, and analytical tools for marketers, such as Google Analytics, Google Trends.

Up-to-date knowledge of mobile performance marketing, trends, and best practices.

Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.

Key Skills & Competencies Requirements:

Functional/Technical:

Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the companys marketing efforts.

Proficiency in various digital marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.

Understanding of the strengths and limitations of each channel and the ability to develop integrated marketing strategies that leverage multiple channels for maximum impact.

Manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Analyze the performance of different marketing channels (e.g., social media, email, paid advertising) in terms of reach, engagement, and conversion.

Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising.

Behavioral:

Commercially driven thinker

Results-oriented & self-motivated

Innovative

Analytical thinking

Integrity and highly confidential

Professional yet affable disposition

Always maintain a professional, neat & well-groomed appearance

Great organizational skills and responsiveness with attention to details

Problem-solving & creative thinking

To Apply:

Please note that we operate with the values of excellence at the foundation of all we do. If you enjoy marketing, take pride in closing deals, and are passionate about making an impact, then this opportunity could be for you.

Qualified candidates should send their CV to hiring@mysigma.io.