About the job Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）
Job brief
Our client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services.
With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.
Now accelerating its global expansion, the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.
Responsibilities
- Lead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook, Google, TikTok, Applovin, and other ad networks, leveraging data-driven decision-making to maximize user acquisition efficiency.
- Optimize UA campaign performance end-to-end, including budget allocation, channel selection, and audience refinement, to consistently improve cost-per-acquisition (CPA) and user quality.
- Define clear user acquisition strategies aligned with global growth objectives, ensuring UA initiatives directly contribute to scalable user growth.
- Collaborate with product and data teams to align UA strategies with business goals, while building and optimizing advanced campaign structures, audience targeting, and automation workflows for UA performance
- Partner with creative and design teams: deliver UA-focused KPI insights to inspire high-impact creative concepts, and test new creative angles to drive continuous improvement in user acquisition conversion rates
- Own UA-specific marketing analytics pipelines: ensure accurate tracking, reporting, and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.
Requirements
- 3+ years in digital marketing roles, with minimum 2 years specializing in AI-driven mobile app (especially for Video & Photo, Productivity, or Creativity apps) user acquisition. The one with relevant work experience at well-known Italy Utility or AI Creative mobile app companies are preferred.
- Demonstrated success scaling UA campaigns across EU/US-focused global markets, including delivering products to top rankings in major app stores.
- Hands-on expertise in performance channels: Google UAC/search, Facebook app/web ads, and TikTok app ads with social viral spread integration; experience pivoting channel strategies for product reinvention.
- Mastery of mobile attribution tools (Firebase, AppsFlyer, Google Analytics), with a focus on analyzing large volumes of download and product data.
- Advanced Excel skills and ability to interpret complex datasets, particularly for subscription-based monetization ROI optimization.
- Experience owning and optimizing large-scale budgets tied to measurable growth is preferred.
- Strong project management skills and proven ability to lead cross-functional initiatives in multinational European teams.