About the job AI Search & Organic Growth Manager
Owning AI search strategy, LLM optimization, and organic growth
About Scoop
Scoop is the Central Operations Hub for solar and new infrastructure companies—purpose-built for installation, service, and operations teams that are outgrowing fragmented tools and disconnected workflows.
We unify people, processes, and systems into a single operational backbone, enabling teams to standardize workflows, eliminate duplicate work, and gain real-time visibility as they scale. From field teams to operations and leadership, Scoop ensures everyone knows what to do, has access to the right data, and can execute efficiently across the full project lifecycle.
Today, Scoop powers high-performing renewable and infrastructure companies across solar, EV charging, energy services, and beyond—helping them operate with greater precision, speed, and profitability (scoop.solar).
The Opportunity
If you've been operating as a Senior SEO Specialist or SEO Lead and want a move that expands your strategic visibility and exposure to AI-driven search, this role is built for you.
As our first AI Search & Organic Growth Manager, you'll help shape how our GTM strategy navigates the shift from traditional search to AI-driven discovery (AI Overviews, Agentic, and LLM-based search). This role offers growth and leadership potential; you will not only drive our overarching AI search strategy but also build and lead your own dedicated team of SEO/GEO specialists.
This is an ideal role for an ambitious professional who wants to grow into a true GEO specialist. You are someone who combines deep strategic thinking with hands-on technical execution, thrives in ambiguity, and knows how to transition a brand from legacy SEO traction to repeatable, AI-forward discovery growth.
This role reports to the Marketing Director and is a crucial part of the GTM strategy.
What You’ll Own
Planning and Management of SEO & GEO Campaigns
Develop a comprehensive organic SEO and GEO strategy for the Scoop website, including a roadmap of initiatives to drive growth.
Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
Conduct thematic research to generate relevant content themes for new and existing programs.
Conduct regular technical SEO audits to identify and resolve issues related to site architecture, crawlability, indexation, page speed, and structured data, partnering with engineering teams to implement fixes.
Structure content for LLM ingestion, including entity optimization, semantic markup, schema.org structured data, and authoritative citations.
Understand customer search and AI discovery behavior and provide guidance to internal content teams to help them meet customers where they are.
Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics including article syndication with respect to domain authority enhancement.
Ensure campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary.
Optimization
Suggest and implement content improvements with a view to improving organic traction.
Identify and provide recommendations on how to improve organic visibility inside Large Language Models (LLMs).
Develop and implement link and traffic building strategies.
Analysis & Measurement
Monitor key metrics to assess opportunities and issues for both search engines and LLMs, regularly presenting findings to the Marketing team.
Monitor and optimize how Scoop’s content surfaces in AI chatbots such as ChatGPT, Perplexity, and Google AI Overviews, including tracking citations and visibility.
Monitor and measure brand visibility in generative engine responses using dedicated GEO tools, such as Otterly.ai, SEMrush AI Overview Tracker, etc.
Operational Excellence & Industry Knowledge
Partner closely with leadership to strengthen internal processes, documentation standards, and delivery frameworks.
Manage dedicated SEO tools (such as Google Search Console, SEMRush, Sistrix, Screaming Frog) and identify and onboard new tools as needed.
Keep updated on the search marketing industry by researching, networking, reading blogs, forums, and new sources.
Share knowledge of advanced SEO/GEO practices into the business to assist in the development
What Success Looks Like
Meaningful increase in organic traction and brand footprint across both traditional search engines and AI generative engines.
A predictable, data-driven tracking and reporting framework for AI citations and chatbot visibility.
Successful deployment of an optimized technical content architecture engineered for seamless LLM ingestion and agentic discovery.
Establishment of clear internal workflows, documentation standards, and process optimization frameworks.
Who You Are
3-5+ years of SEO experience, ideally within an agency or startup environment.
Proven track record of owning organic visibility KPIs, technical strategy, and delivering measurable outcomes.
Strong hands-on expertise in technical SEO, content strategy, and analytics platforms (GA4, GSC, Adobe, Looker Data Studio, or similar) — be ready to walk us through a specific technical audit or migration you led.
Hands-on experience adapting strategy for AI-driven search — generative engines, AI Overviews, LLM-based discovery, agentic discovery.
Strong project management skills; able to juggle multiple projects, timelines, and priorities.
Comfortable operating with high autonomy as an elite individual contributor—strategic but deeply hands-on.
Data-driven, organized, and highly accountable.
Fluent in English.
How You Work (Aligned with Scoop Values)
You bring strong structure, organization, and process to drive productivity and results.
You take initiative and implement innovative approaches to growth.
You communicate clearly and collaborate effectively across teams.
You act with urgency and consistently follow through on commitments.
You demonstrate strong ownership, integrity, and accountability.
Application Note
You’ve actually read this job description! In your application, tell us one thing about AI-driven search you’ve tested or implemented in the last six months. Generic cover letters get filtered out. Please apply with an English resume.
Compensation and Benefits
Competitive compensation based on a variety of factors, including relevant experience, knowledge, and skills.
Monthly Compensation: R$ 15.000 – R$ 20.000 / month
Contract Type: PJ (Independent Contractor / Prestação de Serviços)
Within the posted range, individual compensation is determined by a variety of factors, including specific work experience, relevant skills, certifications, and geographic location. We are committed to pay equity and regularly review our compensation structures to ensure fairness.
Fully remote work from a fixed home office.
Professional development opportunities.
Collaborative and innovative work environment.
Why Join Scoop
Strong product-market fit with clear growth opportunity.
Solid marketing foundation ready to be scaled with next-generation search capabilities.
High ownership and visibility across the business.
Opportunity to build, shape, and directly lead the next phase of organic discovery growth.