Growth Marketing Manager - remote

About Us

We are a rapidly growing B2B SaaS company operating in the climate tech space. Driven by our commitment to combat the pressing challenges of climate change, our innovative technologies empower solar, wind, e-mobility, and other sustainability businesses worldwide to speed up their operations and contribute to achieving climate goals. As we continue to expand, we are seeking a highly skilled and motivated Marketing Manager to lead and execute key marketing initiatives. This is an exciting hands-on opportunity to join our dynamic team and advance your career in the fast-growing climate tech space while making a significant societal impact.

About The Role
As the Growth Marketing Manager, you bring expertise in B2B SaaS marketing. You will oversee key aspects of our marketing strategy, with a focus on demand generation, campaign execution, and the customer journey. Collaborating with cross-functional teams, you will execute innovative campaigns that drive engagement, generate qualified leads, and ensure alignment across our marketing efforts. The ideal candidate is a data-driven marketer with a proven track record of driving growth in fast-paced environments, who thrives on innovation and collaboration.

Key Responsibilities

• Email Marketing

  • Own and optimize nurture email workflows for new and existing Ideal Customer Profiles (ICPs), ensuring high engagement and conversion rates.

  • Partner with the Outbound Cold Email Specialist to test, refine, and scale top-of-funnel lead generation campaigns.

  • Continuously analyze and improve automated workflows, ensuring messaging stays relevant and delivers measurable impact.

• Customer Journey Marketing
  • Design and execute multi-channel campaigns that enhance the customer journey, leveraging automation to engage and retain customers at every stage.
    
• Webinar Operations and Promotional Campaigns
  • Manage the entire webinar process, from planning to execution, ensuring alignment with company goals and audience needs.
  • Collaborate with customers and stakeholders to define impactful topics and create detailed webinar brief.
  • Manage the Customer Spotlight Webinar pipeline, ensuring a steady flow of featured customers.

• Multi-Touch Growth Campaigns
  • Research and execute creative marketing initiatives (e.g., direct mail, unique outreach) to expand reach and drive engagement.
  • Analyze performance data to optimize campaigns, improve efficiency, and scale high-impact initiatives.
    
• Brand and Community Engagement
  • Oversee branded swag production and distribution to enhance brand visibility and employee pride.
  • Lead the planning and execution of the annual customer holiday gift program, including sourcing thoughtful gifts and ensuring their timely delivery
  • Plan and manage internal and customer events to strengthen culture.

Requirements:

• A Bachelor’s degree or equivalent in Marketing, Media, or Business.
• 4-6 years of experience in growth or performance marketing in B2B SaaS, ideally within startups or high-growth companies.
• Expertise in executing email marketing campaigns, nurture campaigns, and workflow automation.
• A proven track record of managing and delivering impactful marketing initiatives that drive measurable results.
• Skilled at A/B testing, analyzing metrics, and optimizing campaigns to drive engagement and conversions.
• Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up.
• Familiar with best practices for list segmentation and maintaining clean data hygiene (preferably in HubSpot).
• Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners.
• Excellent written and verbal communication skills for crafting clear, compelling messages.
• Strong attention to detail in ensuring brand consistency across all marketing materials.
• Comfortable wearing multiple hats and adapting to shifting priorities in a startup setting.
• Bonus: familiarity with the solar and renewable energy industry or similar industrial field-oriented sector.

Why Join Us?

• Be part of a fast-growing company at the forefront of innovation in renewable energy and telecommunications.

• Collaborate with a passionate, driven team committed to excellence.

• Enjoy opportunities for professional growth and development.

• Competitive salary and benefits package.