About the job Head of Community & Customer Marketing
About Us
We are a rapidly growing B2B SaaS company operating in the climate tech space. Driven by our commitment to combat the pressing challenges of climate change, our innovative technologies empower solar, wind, e-mobility, and other sustainability businesses worldwide to speed up their operations and contribute to achieving climate goals. As we continue to expand, we are seeking a highly skilled and motivated Marketing Manager to lead and execute key marketing initiatives. This is an exciting hands-on opportunity to join our dynamic team and advance your career in the fast-growing climate tech space while making a significant societal impact.
About The Role
This role is at the heart of our customer experience strategy. You'll lead community development, advocate programs, and targeted marketing initiatives that help customers thrive with Scoop and tell the world about it. Your work will help position Scoop as the category leader in AI-powered field service operations, both in the eyes of our customers and the market.
This is an exciting opportunity where you’ll play a significant role in customer retention, community engagement, and product marketing. You’ll be working with Marketing, Product, Customer Success, and Sales teams on growth initiatives.
Community Leadership & Engagement
- Build and manage a highly engaged online customer community from the ground up.
- Select and manage platforms such as Circle, Bettermode, or similar to house the community experience.
- Run dynamic community programming: events, workshops, AMAs, product showcases, success roundtables, and more.
- Cultivate relationships with superusers and customer champions to promote organic engagement and knowledge sharing.
Customer Marketing & Communication
- Translate product updates and features into engaging, well-designed content for customer audiences.
- Create newsletters, lifecycle campaigns, and customer marketing initiatives that drive adoption and product usage.
- Collaborate with Product and CS to spotlight customer wins, success stories, and testimonials.
- Ensure all customer-facing roles and key executives perceive Scoop as dynamic, modern, and market-leading.
Referral & Advocacy Program
Design and manage a customer referral program that drives qualified leads and expands existing accounts.
Identify advocates and facilitate co-marketing opportunities (reviews, case studies, guest content, etc.).
- Foster a brand experience that encourages customers to share their success and recommend Scoop.
Growth, Retention & Strategy
Own metrics for community health, engagement, retention, and referral program performance.
Partner cross-functionally with Marketing, CS, Product, and Sales to align efforts with business growth goals.
Track performance and continuously optimize programs for maximum impact and customer love.
Requirements:
- 6+ years of experience in B2B SaaS customer marketing, community management, or lifecycle marketing.
- Extensive hands-on experience building and managing customer communities in a SaaS environment.
- Expertise in community/CMS platforms like Circle, Bettermode, Higher Logic, or comparable tools.
- Proven success designing and running B2B SaaS referral programs that generate tangible results.
- Proven success in engaging customers to leave reviews across platforms such as Capterra or G2.
- Strong organizational skills: able to plan and execute multiple campaigns and community initiatives simultaneously.
- A natural communicator with strong writing and content formatting skills and a good sense of design (you dont need to be a designer, but your visuals should look sharp and professional).
- Social, high-energy, and confident: you shine in presentations, events, and customer interviews.
- SaaS product savvy: you understand how to market to different user personas and communicate complex features simply.
Why Join Us?
- Be part of a fast-growing company at the forefront of innovation in renewable energy and telecommunications.
Collaborate with a passionate, driven team committed to excellence.
Enjoy opportunities for professional growth and development.
Competitive salary and benefits package.