Trade Marketing Manager

Requirements and skills

• Visual merchandising techniques
• Understanding of shopper psychology
• Ability to create and manage budgets for campaigns and promotions
• Proficiency in calculating and interpreting ROI for marketing activities
• Experience in marketing and providing solutions based on partner needs
• Excellent organizational skills & team player,
• Ability in problem-solving and negotiation
• BSc/BA in business administration, marketing or relevant field

KEY OBLIGATIONS

• Control of the budget for promotions and its coordination with the partner
• Preparation and maintenance of a media plan, analysis of effectiveness
• Conducting analysis on the competitive environment in retail
• Development, implementation of online/offline tools/campaigns to promote the Company's products
• Operational support of the trade marketing department
• Participation in the preparation of trade-marketing activities
• Control over the implementation of promotional and advertising activities on the brand products
• Placement of product maps on the partner's website, content control on the brand's products on the partner's website
• Preparation of reports and presentations on conducted activities