Senior Amazon Product Launch Manager

Are you a seasoned Amazon expert with a proven track record of launching successful products and driving significant growth? Do you thrive in a dynamic environment and possess a passion for leveraging data and innovative strategies to dominate the Amazon marketplace? If you're ready to bring your expertise to a vibrant and growing brand in home&kitchen niche, we have an exciting opportunity for you!

Our client, ThreadNanny (https://www.threadnanny.com/), is looking for a highly skilled and results-oriented Senior Amazon Product Launch Manager. In this pivotal role, you will be instrumental in leading the end-to-end launch process for new ThreadNanny products on Amazon, driving early sales momentum, achieving top keyword rankings, and establishing a strong foundation for sustained success. Your expertise in advanced launch methodologies, coupled with your ability to collaborate effectively and leverage cutting-edge tools, will be key to accelerating ThreadNanny's growth within the competitive Amazon landscape.

Responsibilities:

• Full lifecycle Amazon product launches: Strategize, execute, and meticulously manage the complete Amazon product launch lifecycle, from initial market research and opportunity validation to achieving significant sales velocity and keyword ranking targets.
• Streamlined launch system & processes (SOPs): Create and maintain comprehensive Standard Operating Procedures (SOPs) for every stage of the product launch process, ensuring efficiency and consistency across all initiatives.
• Driving existing products growth & optimization: Take a leadership role in strategically driving the growth and optimization of our Amazon product portfolio. This includes actively pushing our products forward, with a strong emphasis on developing and implementing strategies to improve the ranking, sales, and profitability of underperforming ASINs.
• Cross-functional team leadership: Collaborate seamlessly with ThreadNanny's sourcing and creative teams to ensure product profitability, differentiation, and compelling listing content prior to and during launch.
• Driving early sales & engagement: Implement effective strategies to generate rapid initial sales and reviews through influencer collaborations, targeted PPC campaigns, and strategic external traffic initiatives (Facebook, Google, TikTok, etc.).
• Data-driven performance optimization: Establish robust daily performance tracking mechanisms, analyze key launch metrics, and implement agile optimizations to maximize results during the critical initial phase.
• Optimized listing creation: Oversee the creation and optimization of high-converting product listings, with a strong emphasis on effective keyword integration and compelling content.
• Strategic inventory planning: Develop and execute accurate inventory forecasts for all launch stages to prevent stockouts and maintain consistent sales momentum.
• PPC launch & management: Develop and oversee the initial Amazon PPC launch strategy, either directly managing campaigns or collaborating closely with external PPC resources.
• Dynamic pricing adjustments: Continuously monitor competitor pricing and implement strategic adjustments to enhance conversion rates and improve keyword rankings.
• Proactive risk management: Identify potential risks (inventory fluctuations, performance dips, competitor activities) early in the launch process and implement swift and effective mitigation strategies.
• Post-launch analysis & iteration: Conduct thorough analyses of launch performance data, extract key insights, and develop actionable recommendations to continuously improve future launch strategies and outcomes for ThreadNanny.
• Mentorship & guidance: Provide guidance and support to internal teams involved in the launch process, fostering a culture of continuous improvement and shared success.

Requirements:

• Proven Amazon launch success: Extensive and demonstrable experience in successfully launching multiple products on Amazon from initial research and validation through to achieving significant sales and ranking milestones within the US marketplace.
• Excellent communication skills: Exceptional written and verbal communication skills, with the ability to clearly articulate strategies, results, and insights.
• Expertise in Amazon SEO: Deep understanding and a proven track record of implementing advanced keyword ranking strategies and listing optimization techniques.
• Mastery of Amazon seller tools: Expert-level proficiency in Helium 10, Keepa, and other relevant Amazon seller tools for product research, analysis, and performance monitoring.
• SOP Development & Implementation: Proven ability to develop, document, and implement clear and effective Standard Operating Procedures.
• Effective cross-functional collaboration: Excellent ability to work collaboratively and communicate effectively with sourcing, creative, and other internal and external teams.
• Successful early sales & review generation: Proven track record of successfully driving initial sales and positive reviews through various online and offline channels.
• Data-driven analytical skills: Strong analytical skills with a proven ability to track, interpret, and leverage daily performance metrics to drive informed decisions and optimizations.
• In-depth US Amazon marketplace knowledge: Comprehensive understanding of the US Amazon marketplace dynamics, best practices, and regulatory landscape.
• Demonstrated leadership capabilities: Experience in leading projects and influencing cross-functional teams to achieve ambitious goals.

Key Performance Indicators (KPIs):

• Successful product launches: Achievement of predefined early sales velocity and target keyword ranking benchmarks within established timelines + Visible progress from product validation to launch execution within 1-3 months.
• Rapid customer engagement: Fast collection of initial reviews and strong early conversion performance.
• Ongoing product performance improvement: Measurable improvement in the sales and keyword performance of existing ThreadNanny products, with a focus on elevating underperforming listings.
• Optimal inventory management: Maintaining accurate inventory levels and avoiding stockouts during the critical launch phase.

If you are a highly motivated and experienced Amazon professional with a passion for crafting and a drive for achieving exceptional results, we encourage you to apply and join the dynamic team at ThreadNanny!