Deputy General Manager (Mall)

RESPONSIBILITIES:

1. Strategic Leadership

• Define and implement the overall strategic plan for Mall in alignment with client goals and market trends.
• Translate long-term vision into annual business plans, operational roadmaps, and measurable KPIs across departments.
• Lead transformation initiatives, innovation programs, and continuous improvement.
• Implement the requirements of the Management Agreement and ensure compliance with Savills Vietnams policies and procedures.

2. Operations & Facility Management

• Ensure optimal day-to-day mall operations, safety, maintenance, and presentation.
• Guarantee compliance with all legal, health, safety, and environmental regulations.

3. Financial & Commercial Management

• Develop and oversee the annual budget and business plan, including revenue forecasting, cost control, and financial reporting.
• Maximize net operating income through efficient cost management and diversified revenue generation (e.g., rent, short-term leasing, sponsorships).
• Monitor financial KPIs and take corrective actions when needed.

4. Marketing & Brand Management

• Oversee the malls overall marketing, branding, and public relations strategy.
• Approve and guide the annual marketing calendar, digital campaigns, event planning, and community engagement.
• Ensure brand positioning aligns with customer expectations and tenant mix strategy.

5. Leasing Strategy & Tenant Relations

• Collaborate closely with the Retail Leasing team to define and execute the retail mix strategy.
• Review lease proposals, renewals, and tenant performance data to ensure commercial viability and alignment with the malls positioning.
• Build strategic relationships with anchor tenants, franchise groups, and boutique retailers.

6. Customer Experience & CRM

• Champion customer experience initiatives across all touchpoints of the mall journey.
• Oversee the development of loyalty programs, CRM tools, and customer analytics.
• Leverage insights from customer behavior to shape marketing, leasing, and service strategies.

7. Client & Stakeholder Management

• Act as the primary liaison between the Client (mall ownership) and Savills Vietnam.
• Provide timely and transparent reporting on performance, risks, and strategic issues.
• Represent Mall with government bodies, media, and public events when necessary.

8. People Management & Organizational Culture

• Lead, develop, and motivate a high-performance team across all functional departments.
• Oversee recruitment, appraisals, performance development, and succession planning.
• Foster a culture of professionalism, innovation, and accountability.

9. Risk Management & Compliance

• Implement robust risk management frameworks and crisis response procedures.
• Ensure compliance with statutory obligations, insurance, safety audits, and ethical standards.
• Lead business continuity planning and emergency response.

REQUIREMENTS:

• Bachelors Degree in Business Administration, Marketing, Real Estate, or related field; MBA preferred.
• Minimum 10 years of progressive experience in retail property management or shopping mall leadership.
• Strong expertise in financial management, strategic planning, leasing, and marketing.
• Excellent leadership, negotiation, and client-facing communication skills.
• Fluent in English; proficiency in Vietnamese is an advantage.
• Proficient in Microsoft Office, CRM systems, and digital marketing platforms.