Digital Campaign Co-ordinator

CORE PURPOSE OF THE JOB

To offer support to the digital team in ensuring the co-ordination & delivery of all key platform & campaign performance measures & indicators on time and in full.

PRINCIPLE DELIVERABLES

Campaign Operations & Digital Execution

• Planning campaigns across all technologies for seamless execution.
• Creating & ideating digital campaigns for clients with digital team.
• To offer support to the digital team with respect to all business unit platforms and technology to do with campaign execution requirements.
• Responsible for all campaign execution & set up.
• Delivering user journeys & workflows for all campaigns.
• Work with 3rd party suppliers for all campaign deliverables.
• Manage & traffic workflow of campaigns from start to completion (design to implementation).
• Support on platforms, including testing and working with 3rd party support teams to get the campaign job done.
• Reporting on all campaigns.

Campaign Execution

• Ensure briefing process to creative is streamline, digital, accessible and accurate.
• Assist the digital team with all digital campaign & client initiatives to ensure seamless consumer engagement, client brand consistency and a positive customer experience across all digital platforms.
• In conjunction with the Digital Designer & implementation co-ordinator, deliver campaign & content assets that are accurate, timely, high-quality and conforms to the group and digital business unit style.
• Deliver client campaigns that drive revenue-driven results. Show the results.
• Identify opportunities to increase the scale across digital services to maximise revenue and profitably. Constantly look for improvements.

Maintaining Customer/Client Relationships

• Develop and manage relationships with various internal & external stakeholders.
• Maintain proper communication channels within the organisation working with the Digital Account Executives, Digital Projects, Technical and Implementation to ensure seamless campaign operations & executions.

Project Management

• Work closely with key stakeholders in different internal and client campaign projects to meet overall project deliverables on time and within budget.
• Build project plans with internal stakeholders for client projects.
• Assist the Digital Project Manager to see projects from start to finish and close out on all projects.

COMPETENCIES REQUIRED

Knowledge/Experience

• BA/BCom tertiary degree or equivalent and in relevant field.

• 2 to 3 years hands on experience in digital marketing & campaign management.

• Basic technical knowledge of HTML and web publishing.

• Knowledge of Search Engine Optimization, web traffic metrics & Google Analytics.

• Experience with WordPress, Google analytics, and all social media channels.

• Project management skills.

• Power Point /KeyNote skills.

• Experience with user journey mapping tools and workflow management & configuration.

Skills & Behaviour

• Ability to analyse and present content and digital performance

• Accurate editorial mindset

• Personal drive & delivery

• Judgment and decision making

• Customer centricity

• Commercial thinking

• Work well and smart under pressure

• Profit driven

• Technology literate and digitally savvy

• Strong design skills

• Excellent writing skills in English

Competencies

• "Can do" attitude
• Critical thinking and problem solving skills
• Communication skills
• Stress tolerance
• Negotiation and presentation skills
• Delegation
• Conflict management
• Adaptability
• Analytical skills
• Results and goal orientated
• Ethical

• Attention to detail
• Good organizational and time-management skills

Working Environment:

The candidate will work in an open plan office environment. The candidate will interact on a front-line basis with other employees in the department and as well as with the client.

Monday to Friday 08h00 - 17h00.

KPIs Performance Criteria:

(Platform and Process Driven)

1. Platforms include: SmartPack, SmartPOS, uWINa, InfoBip.
2. Process Platforms: Jira (incl. Support & Service Desk), Google Analytics & PowerBI.

Stakeholders: Management, Digital Solutions employees, 3rd parties.

• Campaign Execution: Ability to seamlessly execute campaigns from brief to completion.

• Value Add to processes: Briefing, trafficking workflow & overall team communication

• On-time delivery:

• Fixed time campaign projects

• Process improvements across all platforms (ways of working).

• Relationships and communication: Internal & External.

Internal relationships & communication to be motivating & positive at all times!

External relationships & communication to be factual, clear and effective.

• Risk management: Ensure risk mitigation on all campaign initiatives.

• Customer orientation & communication: communicate effectively to all clients.

• Ensure overall campaign effectiveness.

• Maximise revenue & profitability on all campaigns.

• Dynamic reporting.