Graphic Designer | Digital Designer - Digital

CORE PURPOSE OF THE JOB

A passionate, digitally creative and detail-oriented digital / graphic designer is required to work across a variety of digital design projects. In the role as graphic designer, you will design and execute innovative, engaging digital projects, content, presentation decks, training material & social assets. You will learn about new platforms and be responsible for all creative aspects of business unit, product and client deliverables.

• The Digital Designer will be required to combine innovative, creative artistic talent together with research and have a general understanding of group and customer needs, marketing, materials and production methods to create the most appealing graphic design that will be competitive in the marketplace.
• The Digital Designer should be entirely familiar with new AI tools available to them to enhance the efficiency and creative output.
• To produce creative graphic concept & design for presentations, pitches and client driven campaigns.
• To produce creative content and design that enables HCDS to pitch as a one-stop shop in their tender processes, marketing and sales presentations.
• The Digital Designer must ensure that design meets image and branding requirements of our clients. The digital design requirements include retail digital media assets and dynamic social media assets.
• The Digital Designer must be able to combine practical knowledge with artistic ability to turn abstract ideas into dynamic design.
• Must be continuously updated on the most recent design & UI/UX trends.
• Must have HTML coding experience.

DIMENSIONS OF THE JOB

Design, Graphic Design, Animation, Web Design, Curation & Creation of Content, Conceptualisation, Creativity, Presentations, Layouts and Conceptual compositions.

PRINCIPLE DELIVERABLES

Duties and Responsibilities

Have an expert understanding of graphic design process with the ability to design and produce design material for digital, video, presentations, digital media, point of sale, products & packaging.

Responsibilities include design, layout and electronic preparation for repro or publishing with the use of software (Adobe Illustrator CS6, Indesign CS6, Photoshop CCS6, Microsoft Office, Creative Suite, Java).

Must be able to determine the needs of the team & client, the ultimate function for which the design is intended, and its appeal to customers. In creating the design, research must be conducted using the desired design characteristics.

Keep track of all graphic elements, making sure they are finished in time for presentations with no errors.

Discuss the requirements for the graphic design with team and client and make all changes where necessary.

NATURE AND SCOPE OF THE JOB

This position is responsible for the creative, innovative development and management of assigned creative digital projects in support of growth and sales initiatives which includes actual development of creative design for the digital team. The designer will be part of a team of designers and responsible for the digital design and content component on key clients.

This includes (but not limited to) Digital Design, Web Design, Graphic Design, Conceptualisation, Content Creation, Creativity, Presentations, Layouts, Immersive Customer Journeys and Conceptual Compositions. BIG IDEAS.

COMPETENCIES REQUIRED

MINIMUM JOB REQUIREMENTS:

Qualification

A tertiary qualification in graphic design with a diploma or degree is preferred.

5 yrs of experience in design and creative environment.

Experience in digital agency and multi-media industry.

User Interface and Experiential design.

Video & Animation.

Knowledge Skills and Attributes:

Knowledge of multiple operating systems, strong graphic experience and good content layout.

Knowledge of web & mobile design.

Knowledge of the latest GenAI tools and the ability to use them to execute.

Knowledge of the commercial & digital print industry a plus.

Personal Traits and Skills

• As designer you need to be motivated, creative and imaginative.
• Should also be accurate, able to accept constructive criticism and able to work well under pressure.
• Designer must have good hand-eye co-ordination and normal colour vision.
• Must be fully skilled in computer-aided design and interpreting clients ideas.
• The designer will also need to have good communication skills, problem-solving skills and an eye for detail.
• They also need to have an understanding of advertising and marketing, and how people think and react to visual images.
• It is important that the designer is updated on current market trends.

Computer Skills

Adobe Creative Suite. The qualified candidate will demonstrate expertise in Adobe CS (InDesign, Photoshop, Illustrator) and skill in design areas including but not limited to illustration, animation, web graphics and video.

GenAI tools

The preferred candidate will also have knowledge of UX best practices and experience with editorial and website design for multiple devices.

Behaviours & Attributes:

Team player!

Self-starter, self-motivated team player, Well Organised.

Work in a team environment

Communication skills

Reliable, Can do attitude,

Good relationship-building skills

Work with multiple projects under strict deadlines

Must be customer focused, flexible, conscientious and take pride in work at all times.

Candidate must be creative, imaginative, persistent, and able to communicate their ideas in writing, visually, and verbally.

Because tastes in style and print can change quickly, designers need to be well-read, open to new ideas and influences, and quick to react to changing trends.

Problem-solving skills and the ability to work independently and under pressure are important traits.

Self-discipline to start projects on their own, to budget their time, and to meet deadlines and production schedules.

Good business sense and sales ability with presentation also are important

Great collaborative skills, rigorous analytical skills and strong creative drive a must.

Writing/Communication Skills:

Ability to communicate effectively, both orally and in writing.

KEY PERFORMANCE INDICATORS

• Meeting deadlines.
• Produce high quality, creative and innovative designs and conceptual presentations.
• Effectively manage and prioritize workflow.
• All design work is presented on time, in full and at quality.
• Establish and maintain an effective archiving / filing system.
• Proactively research and produce cutting edge concepts for digital marketing and design.
• Provide efficient support and service delivery to the sales team, thereby promoting customer retention.