Digital Marketing Co-Ordinator

Apply only if you possess the following skills within the Medical / Pharmaceutical

Job Summary:

The Marketing Coordinator will execute the Marketing Strategy and Marketing Solutions driving the Commercial Strategy. They must understand all client Products and Services, the company's Commercial Strategy, and Marketing Objectives. The ideal candidate will have a strong digital background and assist with tasks within the marketing department, such as ordering marketing materials, stock management, and event organization.

Minimum Required Qualifications:

• Relevant Bachelor's Degree/Diploma: BCom in Marketing/ Communications, Business Science with Honours in Marketing, or similar.
• Experience: 3-4 years marketing/industry experience in a similar role (Healthcare industry experience is Mandatory).
• Skills required for the position:
  • Microsoft Outlook, Teams, Word, Excel, PowerPoint
  • Knowledgeable on all social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube) and Facebook Ad Manager
  • Experience with Hootsuite
  • Excellent time management and organizational skills
  • Ability to be proactive and take initiative
  • Ability to prioritize tasks and demonstrate attention to detail

Key Accountabilities:

• Assist in establishing a Digital Marketing Strategy aligned with the overall Marketing Strategy.
• Work closely with the Head of Marketing to execute Digital Marketing Campaigns.
• Ensure all content is accurate and error-free across promotional materials, social media, and digital marketing elements.
• Responsible for:
  • Website maintenance via CMS
  • Chatbot functionality
  • SEO
  • Google Analytics and AdWords
  • Google My Business
  • Social Media Platforms
• Track and report on digital marketing activities monthly, quarterly, and annually.
• Continually optimize website, social media, and SEO to generate quality leads and drive conversions.
• Oversee digital marketing budget and ensure objectives are met within budget.
• Identify and recommend adoption of new trends and technologies in digital marketing.
• Conduct research, including competitor and industry analysis, to keep the company at the forefront of digital advertising.
• Develop relevant social media content aligned with Marketing Strategy and Campaign Briefs.
• Responsible for Community Management on client platforms.
• Check and approve relevant supplier invoices and reconciliations.
• Submit quotes and invoices for approval on various systems.
• Ensure systems are updated with the latest marketing material.
• Organize events and exhibitions, including logistics, set-up/break-down, and coordination.
• Maintain stock of marketing materials at Head Office.
• Distribute marketing materials and promotional items nationwide to consultants and doctors.