The role

The Platform Manager will be crucial in developing and implementing effective strategies, managing e-commerce platforms, and driving online sales growth. The Platform Manager will leverage Amazon Brand Analytics tools and third-party analytics tools to analyse customer behaviour and optimize marketing strategies. The individual will segment customers and analyse their behaviour to provide valuable insights that guide decision-making and drive revenue growth.

The use of

• Search Frequency Rank
• Market Basket Analysis
• Repeat Purchase Behaviour
• Customer Demographics
• Top Customer Reviews
• Competitor Comparison
• Traffic Source Analysis

Responsibilities

• Create and manage marketing campaigns, including email marketing, social media advertising, SEO/SEM, and affiliate marketing, to drive traffic and increase conversions.
• Involved in planning, coordinating, and executing e-commerce activities to drive online sales and enhance the customer shopping experience.
• Digital marketing, data analysis, and understanding of the online retail market are key to the successful execution of their role.
• Managing and updating the e-commerce platforms, monitoring market trends, and analysing customer behaviours to drive online sales.
• Assist with overseeing marketing campaigns, ensure optimal platform performance, and continually strive to improve the customer experience.
• Monitor and analyse market trends, customer behaviour, and competitor activities to identify opportunities for improvement and drive business growth.
• Analyse data, including web analytics and customer insights, to identify areas for improvement and implement strategies to enhance the customer experience and increase sales.
• Monitor and respond to customer feedback, reviews, and ratings to maintain a positive brand image and improve customer satisfaction.
• Prepare regular reports on the performance of the e-commerce platform, including key metrics, sales trends, customer behaviour, and campaign effectiveness.

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Essential skills and qualifications

• Experience in PPC and Data Analytics in the Amazon marketplace.
• Experience with Vendor Central and Seller Central

• Comprehensive knowledge of digital marketing strategies and tactics, including PPC, SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• An appreciation of ROI, ROAS and how to increase sales
• You must possess strong interpersonal and communication skills, strategic thinking abilities, problem-solving proficiency, and a deep understanding of digital marketing and analytics.
• Excellent communication, problem-solving, and project management skills.
• Ability to work both independently and collaboratively in a cross-functional team environment.

The company

Located in South Wales, this established company is the undisputed leader in a high-growth sector in the sports industry. Our client has two of the industry's leading brands and they are regularly viewed by millions of fans via Sky Sports. The company is very successful and has a history of over 100 years.

Other

We will be reviewing applications and interviewing candidates on an ongoing basis and encourage you to submit your application early. We reserve the right to close this vacancy once a successful candidate is appointed. We may close this vacancy earlier than the deadline as applications are being reviewed regularly throughout the advertised period and interviews may take place for suitable candidates

To apply please send your CV today.