Digital Marketing Officer

Job Description

• Promote the company’s product and brand on the digital platform.
• Digital Strategic Marketing planning and execution
• Plan the annual strategic Marketing calendar at daily level (festivities, promotions, LTO, Life style, Engagements...)
• Develop, manage and Optimize content for the website and social networking channels such as Facebook, IG, Line, Twitter, YouTube, Tic Tok, Google …etc.
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Edit and post content, pictures, videos on online sites to ensure that all contents will go along with the plan in a timely manner.
• Manage social media advertisement and boosting budget in an efficient way.
• Compile monthly social media analysis, key learning, competitor activity report and with the presentation.
• Execute social media efforts to improve KPIs, likes, shares, Fan Page etc.
• Creating and executing SMS, and email-based marketing campaigns.
• Promote the brand internally through the company’s monthly Newsletter and B2C campaigns (prepare scrip and pictures of the activity)
• Work with Designer for creative artwork for promote on digital platform.
• Fix any error in online content and arrange webinars and webcasts.
• Ad-hoc tasks assigned by the manager.

Job Requirement

• Ability to think creatively, innovative, can-do-attitude, team spirit, willing to learn new things, and strong adaptability.
• Obtain website knowledge is a plus.
• Familiarity with online content marketing and social media development.
• Analytical skills to forecast and identify trends.
• Problem solving and negotiating skills. Time management and commitment.
• Bachelor’s degree in Business Administration, Marketing, Communication or other relevant fields.
• At least 1 year of experience in a professional work setting.
• Strong online research and analytic skills.
• Travel Requirement : Yes