Strategic Accounts Manager - Agricultural Equipment

RMA Group, headquartered in Bangkok, Thailand, is a multi-sector group with over 9000 employees and an operational presence in 14 countries. For almost 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of innovation, integrity, and endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia, and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.

Overview of the Role

The Strategic Account Manager is responsible for managing and growing relationships with key customer and project accounts in GFS Thailands John Deere Heavy Equipment division. Operating out of Bangkok, this position ensures customer satisfaction, fosters loyalty, and drives business growth by acting as a trusted advisor. The role involves developing strategic solutions, coordinating internal and external stakeholders, and achieving sales targets while ensuring operational excellence for major accounts.

Key Responsibilities

• Act as the lead liaison for key customer and project accounts, maintaining strong, long[1]term relationships.
• Develop and implement customer experience strategies tailored to individual account needs.
• Identify and address account pressures, plans, and challenges through structured communication.
• Collaborate with internal departments and third-party advisors to craft effective, customized solutions.
• Conduct regular account reviews and maintain up-to-date insights in CRM systems. Stay informed on industry trends, government regulations, and competitor activities.
• Represent the company in sales of equipment, parts, services, and tech-based products.
• Ensure sales targets and volume objectives are met for assigned accounts.
• Influence customer purchasing cycles and anticipate future business needs.
• Maintain comprehensive product, service, and financing knowledge relevant to the customer base.
• Engage cross-functional teams (sales, service, admin) to address and fulfill customer requirements

Background and Experience

• Bachelors degree in business, sales & marketing, finance/accounting, engineering, or agriculture-related field.
• Minimum 5 years of equipment sales experience, preferably in the heavy equipment sector.
• Strong understanding of agricultural practices and operations
• Financial, business, and logistics management expertise.
• Excellent relationship management and customer-facing skills.
• Proficiency in Microsoft Office and CRM tools.
• Knowledge of current technology trends and advancements in heavy equipment.
• Proven success in sales and marketing strategy execution.

Additional Details

This role demands extensive travelapproximately 8090%across the national network to engage directly with customers, sub-dealers, and suppliers. This on-the-ground presence is vital for maintaining market insight, collecting feedback, and enhancing the customer experience. The position requires a high level of initiative and autonomy to operate effectively in dynamic environments.

RMA Group is an equal opportunity employer, with a diverse group of colleagues globally representing different cultures, backgrounds, and beliefs. Our values of Innovation, Integrity, and Endurance are embedded in what we do, and we welcome applicants who are committed to respecting diversity of thought and living our values on a day-to-day basis.