Job Openings
Senior Marketing Executive
About the job Senior Marketing Executive
- Develop and execute comprehensive marketing plans aligned with the company's annual marketing communication plan and budget.
- Craft and manage multi-channel marketing campaigns, including traditional tactics (in-store promotions, leaflets, signage) and digital strategies (website, social media, email marketing and KOLs).
- Oversee the successful implementation of in-store promotions, ensuring clear communication with store staff, distribution of promotional materials, and proper execution of activities.
- Conduct competitor analysis and consumer research to gain insights and inform marketing strategies.
- Analyze marketing campaign performance using data and metrics to identify successes and areas for improvement.
- Collaborate with franchisors' Marketing Department to adapt national marketing programs for the Cambodian market.
- Partner with the graphic designer and production houses to ensure high-quality marketing materials are delivered within budget.
- Manage media relations to secure positive and frequent media coverage for the company and monitor media placements.
- Maintain comprehensive marketing records, including competitor activity and company marketing expenses.
- Organize and participate in sponsorship activities, attend key events (opening nights, press launches, trade shows), and manage leaflet distribution.
- Work closely with Store Managers and Head of Brands to develop and implement localized marketing programs for individual stores as needed.
- =>Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 3-5 years of experience in a marketing role, preferably within the food and beverage industry.
- Proven track record of developing and executing successful marketing campaigns across traditional and digital channels.
- Excellent understanding of consumer behavior and marketing best practices.
- Strong analytical and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Proficient in Microsoft Office Suite and marketing software (e.g., CRM, analytics platforms).
- Fluency in Khmer and English, both written and spoken.Benefits:
- Competitive salary and benefits package
- Opportunity to work in a dynamic and growing industry
- Be part of a passionate and collaborative team
- Make a real impact on the success of a leading food chain brand