Head of Brand

We are seeking an experienced, talented leader to join EFG as a Head of Brand for new upcoming brand

The Head of Brand has a primary responsibility of leading operations and will oversee all aspects of marketing, sales, and training to achieve our sales target. They will manage the Brands P&L and day-to-day operations. He/she is expected to provide continuous coaching of direct reports to serve the customer as their top priority. This role will be expected to devise, develop, and implement marketing programs and initiatives designed to ensure the economic, strategic, and operational growth of the Brand.

This is a hand-on role where he/she must spend majority of his or her time at the store and be able to work cross departmental. This role will also work closely with our Franchisor in the development of the Brand and will be involved in the planning of a potential regional expansion.

This person must possess strong organizational skills, outstanding communication skills, sound judgment and decision-making skills, a passion for innovation, and embrace can-do attitude and spirit.

1. Operation management

-Develop annual budget and business strategy, and annual operating plan and resources planning and allocations.

-Manage business reporting and fulfil all requirements on marketing/ sales/ inventory through sales trends

-Manage and ensure execution of store operating standards in accordance with franchiser guideline and EFGs business goals that optimize returns on assets and increases sales and improves profits.

-Ensure strong execution in stores to deliver against strategic and financial objectives.

-Lead and train store team in operational standards, marketing execution and customer store team.

-Accountable for budget and P&L of the Brand.

-Analyzing market trends and preparing forecasts. Setting SOPs and KPIs according to best industry practice and needs of Brand.

-Ensure crisis management system is followed as required to maintain efficient operations.

2. Sales & Marketing

-Day-to-day management of the Brand (Forecasting, sales target, meeting sales gaps, store & inventory management)

-Translate brand elements into plans and go-to-market strategies.

-Define and manage the brand communication strategy using a variety of media

-Own the development and messaging of the brand narrative, strengthen, and grow the -Brand awareness working in close partnership with the Australia franchisor.

-Create, execute, and manage omni-channel marketing programs and campaigns in linkage to sales target.

-Evaluate sales trends and take appropriate action plans. Analyze product launches and -----lead improvements on product offerings. Conduct periodic review of menu, inventory and propose appropriate adjustments.

3. People

-Conduct appropriate resource planning for the Brand. Including recruitment, hiring, promoting, and retaining talents

-Provide leadership and direction to all stores to drive KPIs maximizing Brands performance

-Coach, counsel and develop Operations team in the achievement of company standards and their personal development plans.

-Identify and manage learning, training, and development opportunities to address progression needs and improve employee skill set levels to support career growth.

-Work in close partnership with internal and external stakeholders.

Job Requirement

- At least 5-year experience in management position of F&B or hospitality operations.

-Experience with budgets, P&L statements, capital expenditures and planning and forecasting.

-Knowledge of standards or food safety and sanitation audits.

-Strong skill in driving for results.

-Strong in people management and development. Experienced in leading teams


Due to a large number of applicants, we will only be able to follow up with candidates who are shortlisted for an interview, and this will happen within 10 working days from the date of your application.