Marketing Manager (JLR)

Job Description:

• Understands the features and benefits of the JLR offer (vehicles, Service costs and plans, warranty, accessories) and how these compare with other premium automotive brands.
• Uses an understanding of the offer and the Jaguar and Land Rover brands to develop a distinctive and compelling sale proposition for corporate customers.
• Formulate annual marketing plan and annual budget while also ensure plan executive.
• Keep the information of automotive industry updated and actively seeking feedback and input from Sales Team for marketing activities and competitor information.
• Understands and uses a range of local marketing activities (e.g. events, advertisements, fliers, website page,
  driving events) to develop new business including developing relationship with advertising agencies, media and key stakeholders to promote public image of JLR.
• Researching, tracking and updating the management on all political and economic issues in Cambodia, mainly related to automotive industry as well as changes in the competitive environment for vehicles in Cambodia.
• Purchasing and inventory control of branded stationary, giveaway's and other premium items Lead and coach marketing and sale team in order to carry out the plan by creating and implementing product training.
• Regular reporting of marketing activities and competitive activities to the management.

Requirement:

• Full understanding of product ranges available to customers.
• Knowledge of JLR Customer First Behaviors
• Knowledge of Jaguar Land Rover Operational Guidelines and standards.
• A minimum of 3-5 years Marketing Management experience (automotive preferred / luxury brands an alternative).