Senior Head of E-Commerce

Express Food Group (EFG), part of RMA Group, with local office in Phnom Penh Cambodia, is a multi-sector conglomerate with over 8000 employees (2,000 in the food and beverage business) and an operational presence in 14 countries (For F&B - 4 countries and growing soon to 2 more). For over 30 years, RMA Group have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity, and Endurance. Through our various businesses included RMA Automotive, Global Fleet Sales, Comin Asia, and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.

Overview of the role

Hungry is a fast growth, multi country, e-commerce and delivery business and is a key strategic pillar of the EFG business. Launched in late 2020, Hungry now has a database of over 300,000 subscribers delivering multi brand F&B products throughout Cambodia and Laos. The brand also operates a pilot Hungry Kitchen (Cloud Kitchen), So Bento (Virtual Brand) and soon launching Hungry Rewards (CRM Loyalty Program).

To support the leadership and organizational structure for our third year of growth we are seeking an experienced dynamic, talented, inspirational leader from the fast growth more established e-commerce businesses here in Southeast Asia who would have transferable skills to assist us grow faster and smarter.

Key objectives

1. Devise, develop and deliver a differentiated vision and strategy for e-commerce, building on our initial-year successes, our core assets - a unique portfolio of exclusive international F&B brands and significant and growing market presence.
2. Assist us with building our e-commerce database platforms, analyzing trends and data, exploiting growth opportunities and guiding the senior management and operational team.
3. Corporate account relationship management of third-party aggregators ensuring acceptable commercial terms, complementary positioned consumer offering to "Hungry" and constructive competitive shared learning partnership. If the customers purchase is planned, EFG will always ensure that this happens via a Hungry platform. If the customer is searching third party platforms for F&B, EFGs presence on their platform will also capture the unplanned customer purchase. 

Opportunities for Hungry over the next five years come from ensuring Hungry has the best partner brands covering every consumer purchase need, plus:

• Increasing e-commerce sales including purchase frequency assisted by the launch of the Hungry Rewards Program and addition of new vendor partnerships.

• Reducing discount dependency via a focus on brand building, awareness and BUMO. The focus is on building the Hungry brand measured by unprompted brand awareness and brand used most often (BUMO).

• Exploring e-commerce acquisitions and growth strategies.

Team leadership

The successful candidate will ultimately be able to recruit their own team and work with the Managing Director in devising the appropriate support organizational structure. Existing resources available to work alongside this role include Hungry Commercial Manager, Operations and Support Management, Technology & Software Backend Developers, Marketing, Finance and HR management.

Background and experience

• Demonstrated experience in a digital Startup through the various lifecycle stages, including evolution through both top line and bottom-line growth.
• Business savviness, including demonstrating an entrepreneurial mindset to invest with short-term ROI in mind, whilst keeping sight of the longer-term strategic objectives.
• Key insights, ideally with established sector relationships, and hands-on operating experience within the Southeast Asian e-commerce business sector.
• Ideally data insight and analysis experience including building and utilizing data management software and databases.

Interpersonal behaviors expected for the role

High energy, enthusiasm, passion, dynamism, results driven, action orientated, prepared to take risks (step out of comfort zone), team player, influencer, strong cross-cultural communication skills, plus ability to get into the detail of analysis, problem solving and team working.

RMA Group is an equal opportunity employer, with a diverse group of colleagues globally representing different cultures, backgrounds, and beliefs. Our values of Innovation, Integrity, and Endurance are embedded in what we do, and we welcome applicants who are committed to respecting diversity of thought, and in living our values on a day-to-day basis.