Job Openings
Customer Rewards Marketing Executive
About the job Customer Rewards Marketing Executive
Department: Hungry App
Division: Hungry App Loyalty ProgramReporting Line: Hungry App GM
The Customer Rewards Marketing Executive's primary duty is to define and execute Loyalty program marketing campaigns.
He/she helps each HungryApp franchisee to successfully create/execute go-to-market plans that build brand awareness, engage consumers, increase customers' acquisition/retention through thoughtful brand storytelling, data-driven insights with analytics, and creative innovation – all grounded in a consumer-centric integrated marketing approach
He/she helps each HungryApp franchisee to successfully create/execute go-to-market plans that build brand awareness, engage consumers, increase customers' acquisition/retention through thoughtful brand storytelling, data-driven insights with analytics, and creative innovation – all grounded in a consumer-centric integrated marketing approach
Job Description
• Ensure the successful launch of online/offline operations of monthly loyalty calendars in partnership with HAPP-franchisees
• Act as the day-to-day lead with HAPP-franchisees in reviewing marketing digital campaigns, materials, providing insightful guidance/feedback, and managing/approving go-to-market plans, creative assets, and marketing tools (Fb, TikTok, Google Ads, influencers, SMS, email, calls, store materials, etc.)
• Measure the ROI of loyalty marketing investment and share the best practises
• Leverage quantitative and qualitative insights with HAPP-franchisees to identify market opportunities that inform and help shape customers' personas/target audiences, positioning, go-to-market plans, creative development, and campaign activations
• Analyze performance of marketing campaigns with HAPP-franchisees regularly to identify areas of optimization and make actionable recommendations
• Deliver innovative and performance driven HAPP campaigns that extend reach, increase awareness, and result in meaningful brand deposits
• Partner closely with internal cross-functional teams (Operations, EFG Food Franchisors, Legal, HR and more) to leverage their expertise throughout all stages of campaigns development and execution
• Present marketing updates to Executives and Franchise Teams
• Create marketing pitch decks, presentation materials, internal plans, campaigns’ results, achievements and learnings
Job requirement:
• Bachelor Degree in any degree or Marketing
• Past Experienced in Food & Beverage , Hospitality, FMCG, or any chaging industy would be appreciated.
•
5-8+ years of experience in Marketing, offline/online campaigns execution (preferably within the F&B industry or with loyalty programs)
•
Advanced knowledge of Adobe Illustrator would be a plus (but not required)
Travel Requirement
• Travel to countries when possible and support via ms. team s, Cambodia, Laos, Myanmar and other countries.
Due to a large number of applicants, we will only be able to follow up with candidates who are shortlisted for an interview, and this will happen within 10 working days from the date of your application.