Marketing Specialist & Performance Analyst

Role:

Were looking for a Performance Marketing & Data Analyst actively engages in hands-on creative work, such as creating static, carousel creatives for performance marketing Ads. The ideal candidate will independently manage all creative aspects, from conceptualization to execution, and have a strong track record of doing so for at least 4 years. As our first Performance Marketing and Data Analyst, you will play a pivotal role in shaping the direction of our performance marketing. This is a unique opportunity to build and define the processes for this role, significantly influencing the development of the creative strategy function within our company.

Responsibilities:

• Hands-On Creative Work: Develop visual and promotional materials, and media ads, focusing on performance marketing to sell physical products.
• Independent Management: Take charge of all creative aspects from concept to execution. You will be liaising closely with the Head of Marketing, CEO & our Digital Marketing Agency.
• Creative Development: Create conceptually rich and performance-driven content for digital advertising across various channels including paid social, display, native, and video.
• Leadership in Creative Processes: Lead creative strategy, concept development, script writing (both UGC and influencer), creative brief development, content review, and reporting.
• Tool Proficiency: Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator), Keynote, Canva, video editing software, and Microsoft Office Suite.
• Communication and Organization: Strong skills in interpersonal, written, and verbal communication, along with the ability to manage multiple projects simultaneously.
• Strategic Application: Apply knowledge of digital and social landscapes to content strategy and planning.
• Collaboration: Work closely with performance and e-commerce teams to drive results through creative leadership.
• ProcessEstablishment: Develop and refine processes to ensure efficient and high-quality creative solutions.
• Stakeholder Engagement: Partner with key stakeholders to identify and integrate best practices into the creative workflow.

Requirements:

• Must have experience with Ad creative on major platforms like Meta, X and Outbrain
• 4+ years of marketing experience working with Ecommerce/D2C brands
• Proven analytical ability- you can digest data and turn insights into actionable creative strategy that drives growth. You are comfortable operating across spreadsheets and storyboards and enjoy using data to tell a story.
• Proficient in Shopify & Google Analytics / TripleWhale
• Strong interpersonal skills with the ability to communicate effectively with peers, direct reports and C-suite level management
• Possess an agile, iterative, test & learn mindset. Strong and credible problem solver with a solutions-oriented, proactive approach
• Detail-oriented with ability to manage a variety of ongoing projects
• Highly developed business acumen combined with creative excellence
• Stayscurrent with social media and marketing trends
• Greateyefor design and aesthetics