Email Marketing Specialist - MM - 07302026 - FT/PTEMS

Position: Email Marketing Specialist

Number of hours: Full-Time / Part-Time | 20–40 Hours per Week
Schedule: Dubai Time zone

Key Responsibilities

• Plan, create, and execute email marketing campaigns that align with client objectives and drive engagement, lead generation, and conversions.

• Develop compelling email copy, subject lines, and calls-to-action while ensuring brand consistency and high deliverability.

• Build, segment, and manage email lists to target the right audiences with personalized campaigns.

• Create automated email workflows, drip campaigns, lead nurturing sequences, newsletters, and promotional campaigns.

• Monitor campaign performance, analyze key metrics, and optimize campaigns through A/B testing.

• Collaborate with design and marketing teams to produce visually engaging email templates and marketing assets.

• Ensure email campaigns comply with email marketing best practices and data privacy regulations.

• Prepare regular campaign performance reports and provide actionable recommendations to improve future campaigns.

• Stay updated with email marketing trends, automation tools, and digital marketing best practices.

Qualifications

• Proven experience working for an Advertising Agency or Advertising Company is required.

• Proven experience as an Email Marketing Specialist, Digital Marketing Specialist, CRM Marketing Specialist, or similar role.

• Strong experience creating and managing email marketing campaigns, automated workflows, lead nurturing sequences, newsletters, and promotional campaigns.

• Hands-on experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, Campaign Monitor, or similar tools.

• Strong understanding of audience segmentation, email deliverability, A/B testing, and campaign optimization.

• Experience analyzing campaign performance using KPIs such as open rates, click-through rates (CTR), conversion rates, unsubscribe rates, and ROI.

• Excellent written English communication and copywriting skills.

• Strong analytical, organizational, and project management skills.

• Ability to work independently while managing multiple campaigns and deadlines.

Portfolio Requirements (Required)

Applicants must submit a portfolio demonstrating previous email marketing campaigns, including:

• Sample email campaigns they personally created and managed.

• Case studies outlining campaign objectives, strategies, and execution.

• Campaign performance metrics such as:

  • Open Rate

  • Click-Through Rate (CTR)

  • Conversion Rate

  • Revenue Generated (if applicable)

  • Lead Generation Results

  • ROI or other measurable outcomes

• A brief explanation of their specific role and contributions to each campaign.

Only candidates who can provide relevant portfolio samples and campaign performance statistics will be considered.