Job Openings Digital Marketing Specialist (JM - 11232023 - PTDMS)

About the job Digital Marketing Specialist (JM - 11232023 - PTDMS)

Position: Digital Marketing Specialist

Number of hours: 10 hours/week

Schedule: PST


Tasks required:

  • Contribute in the implementation of marketing strategies

  • Organize marketing initiatives or events to raise brand awareness

  • Plan, execute, manage and optimize various advertising campaigns for Google and other social media platforms

  • Create visually appealing campaigns with the help of a graphic designer

  • Implement effective SEO strategies to active campaigns

  • Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth

  • Communicate KPIs to key stakeholders

  • See all ventures through to completion and evaluate their success using various metrics

  • Provide insights and recommendations to improve campaign effectiveness

  • Stay up-to-date with industry trends and emerging platforms to keep the companys marketing strategies current

  • Prepare engaging content and ad copy to boost campaign conversion

  • Conduct market research to identify opportunities for promotion and growth

  • Collaborate with the client in preparing budgets and monitoring expenses

  • Other ad hoc tasks that would be assigned



Requirements:

  • Proven work experience with digital marketing is required

  • Solid knowledge of digital marketing techniques and principles

  • Proven experience in managing Google Ads and social media advertising campaigns

  • Good understanding of market research techniques, statistical and data analysis methods

  • Excellent knowledge of MS Office and marketing software (e.g. CRM)

  • Thorough understanding of social media and web analytics

  • Excellent organizational and multitasking skills

  • Outstanding communication and interpersonal abilities

  • Creativity and commercial awareness

  • A team player with a customer-oriented approach

  • Self-disciplined and organized; able to consistently perform with limited supervision