About the job Digital Marketing Manager
Position: Digital Marketing Manager
Number of hours: 40 hours/week
Schedule: NZ Time, 9AM - 6PM
Tasks required:
Plan, execute, and manage marketing plan for 2023-2024
Work with MD to create a marketing tactics calendar
Oversee all digital marketing for the client, including marketing campaigns and social media posts
Monitor and measure ROI of each campaign and conduct split testing
Designing and building the website, SEO, SEM, email marketing, and social media management
Establish and execute a digital marketing strategy to distribute content
Create website layout/user interface by using standard HTML/CSS practices
Maintain and update the clients website and troubleshoot any problems
Set up and/or optimize company pages within each platform to increase the company's social content visibility
Create and post content to Google My Business and other selected social media platforms
Utilize CRMs to develop marketing campaigns
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Maintain consistent brand messaging across all social channels
Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience
Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies
Other ad hoc tasks that would be assigned
Requirements:
Proven work experience as a Digital Marketing Manager or relevant experience
Digital Marketing Strategy experience development
Established contacts with creative agencies or designers
Working knowledge of Wix website builder
In-depth knowledge of CRM and various social media platforms and their best practices
Experience with SEO and SEM strategy and keyword research
Experience with managing B2B and B2C campaigns
Understanding of website analytics tools, such as Google Analytics
Excellent programming skills and in-depth knowledge of modern HTML/CSS
Knowledge of the Search Engine Optimization process
In-depth knowledge of current digital trends
Good English communication skills, both written and verbal
Knowledge in engaging and interacting with a different type of people's demographics
Highly organized and detail-oriented; able to efficiently prioritize multiple tasks
Ability to work independently and in a team-oriented environment