About the job Paid Media Ads Expert (Google and Meta Ads)
Position: Paid Media Ads Expert (Google and Meta Ads)
Number of hours: 20 hours/week
Schedule: Hongkong Time
Tasks required:
Contribute in the implementation of paid online marketing strategies
Plan, execute, manage and optimize various advertising campaigns for Google ads, Facebook ads, Tiktok ads, and other online advertising platforms
Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth
Communicate KPIs to key stakeholders
See all ventures through to completion and evaluate their success using various metrics
Provide insights and recommendations to improve campaign effectiveness
Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current
Prepare engaging content and ad copy to boost campaign conversion
Conduct market research to identify opportunities for promotion and growth
Collaborate with the client in preparing budgets and monitoring expenses
Proactively suggest recommendations and optimizations to the team leader
Other ad hoc tasks that would be assigned
Requirements:
Proven work experience with marketing or a relevant role is required
Solid knowledge of marketing techniques and principles
Proven experience in managing Google Ads and Meta advertising campaigns
Hands-on experience with Google Analytics, Google Tag Manager and Google Data Studio (also known as Looker Studio)
Good understanding of market research techniques, statistical and data analysis methods
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Thorough understanding of social media and web analytics
Excellent organizational and multitasking skills
Outstanding communication and interpersonal abilities
Creativity and commercial awareness
A team player with a customer-oriented approach
Self-disciplined and organized; able to consistently perform with limited supervision