About the job Social Media Growth Specialist – Music & Entertainment 08112026 - PTSMGS - TK
Position: Social Media Growth Specialist – Music & Entertainment
Number of hours: 10 hours per week
Schedule: TBA
Key Responsibilities
Develop and execute organic social media growth strategies to increase audience reach, followers, engagement, streams, profile visits, and community sign-ups.
Manage growth activities across TikTok, Instagram Reels, and YouTube Shorts, identifying platform-specific opportunities for discovery and audience growth.
Analyze existing music, cinematic visuals, short-form content, and story-driven assets to identify their highest growth potential.
Repurpose individual songs and existing content into multiple shareable, platform-native content pieces.
Develop compelling hooks, formats, trends, and content concepts designed to improve attention, retention, engagement, and discoverability.
Monitor social media trends, emerging formats, and unconventional organic growth opportunities and test new approaches continuously.
Identify and engage relevant creators, artists, influencers, communities, and niche audiences to expand organic reach.
Build intrigue and audience interest around the music, creative content, characters, and story-driven universe.
Drive audiences toward music streams, social profiles, email lists, and community channels.
Monitor campaign and content performance, analyze results, and identify what should be scaled, improved, or discontinued.
Develop repeatable organic growth strategies rather than relying solely on one-off viral content.
Provide regular performance updates and actionable recommendations based on data and audience behavior.
Requirements
Proven experience in organic social media growth, audience development, growth marketing, or social media growth hacking.
Demonstrated hands-on experience growing social media accounts, communities, artists, entertainment brands, or creative projects organically.
Strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including algorithms, trends, hooks, retention, engagement, and discoverability.
Experience developing and executing organic growth campaigns with measurable results.
Strong understanding of content repurposing and the ability to turn one piece of content into multiple platform-specific assets.
Experience with creator outreach, community engagement, influencer/creator collaborations, or grassroots audience development.
Strong analytical and data-driven mindset with the ability to interpret performance metrics and make strategic decisions.
Creative, experimental, and proactive approach to testing new growth tactics.
Ability to independently develop ideas, execute campaigns, monitor results, and communicate learnings.
Strong understanding of music, entertainment, creator, or online community culture is highly desirable.
Strong communication skills and ability to work collaboratively with an independent artist and creative team.
Portfolio / Experience Requirement
Applicants must provide examples of organic growth campaigns they have personally worked on.
Include social media account links, starting and current audience figures, growth metrics, engagement results, reach, or other measurable outcomes where available.
Provide 2–5 examples of content or campaigns that demonstrate their role in achieving audience growth.
Candidates should briefly explain what strategy they used, what they tested, what worked, and what the results were.
Experience growing an emerging artist, music brand, entertainment IP, or creative project is a strong advantage.