About the job Head of Sales and Marketing
About the Company
Fabrimetal is a steel brand under the MMD Group, a privately-owned company specializing in the manufacture of TMT rebars and merchant bars. The company operates in several African countries, including Rwanda, Senegal, Burkina Faso, Angola, and DR Congo.
- Reports To: General Manager
- Direct Reports: Sales Practitioner, Back Office Sales Practitioner
- Work Hours: 40 hours/week (with occasional additional hours)
- Travel: None (except commuting)
Key Responsibilities
Planning and Strategy
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Analyze markets to identify opportunities and close gaps in service or geography
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Develop and execute strategic sales and marketing plans aligned with company goals
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Manage department budgets and monitor expenditures
Sales Operations
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Forecast demand and collaborate with internal departments (manufacturing, supply chain, finance, HR, legal)
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Set and track sales targets
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Cultivate client relationships and support negotiations, deal closure, and collections
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Analyze performance and ensure alignment with business objectives
Marketing
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Oversee market research and monitor competition
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Guide promotional planning and ensure brand consistency
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Present marketing insights and adjust strategies as needed
Customer Relationship Management
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Build and maintain relationships with clients, dealers, and strategic partners
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Represent the company at industry events and monitor customer satisfaction
People & Culture
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Lead, mentor, and support team members
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Oversee recruitment, training, and performance management
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Promote a values-driven, high-performance culture
Requirements
Education
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Masters in Business Administration, Sales, Marketing, or a related field
Experience
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Minimum 8 years of sales experience in the steel industry
Skills
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Deep knowledge of steel sales and marketing
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Strong people management, negotiation, and presentation skills
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Fluency or willingness to learn English, French, or Portuguese
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Strategic mindset, customer orientation, team leadership, and conflict resolution ability