Digital Marketing Executive

Key Responsibilities:

1. Develop and Manage Digital Marketing Campaigns:
   • Plan and execute all digital marketing strategies including SEO/SEM, email marketing, social media, and display advertising campaigns.
   • Create and curate content across digital platforms to enhance brand awareness and drive engagement.
   • Optimize campaigns for performance and ensure consistency with overall brand messaging.
2. Social Media Management:
   • Manage social media accounts (e.g., Facebook, Instagram, LinkedIn, etc.) and increase brand engagement.
   • Plan and monitor the ongoing company presence on social media.
   • Create and schedule posts, monitor comments, and engage with the audience.
3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
   • Perform keyword research and optimize content to improve search engine rankings.
   • Manage paid search campaigns (Google Ads, Facebook Ads, etc.) and track ROI for ongoing optimization.
   • Analyze website traffic and user behavior to enhance site performance.
4. Content Creation and Copywriting:
   • Write compelling marketing copy for emails, blogs, social media, and web content.
   • Collaborate with graphic designers, videographers, and content creators to produce high-quality digital assets.
5. Data Analytics and Reporting:
   • Track and analyze the performance of all digital marketing campaigns.
   • Use tools like Google Analytics, social media insights, and other data platforms to monitor KPIs (Key Performance Indicators).
   • Provide regular performance reports and recommendations for improvement.
6. Email Marketing:
   • Develop and manage email marketing campaigns to nurture leads, retain customers, and promote products/services.
   • Segment email lists, create compelling email content, and analyze the results for optimization.
7. Collaboration:
   • Work closely with internal teams (e.g., sales, design) to create cohesive marketing strategies.
   • Stay updated with industry trends and emerging digital marketing technologies to keep campaigns competitive.
8. Website Management:
   • Oversee website updates and content management using CMS (Content Management System) platforms like WordPress.
   • Ensure websites are optimized for both desktop and mobile devices, maintaining a user-friendly experience.

Requirements:

• Educational Background: Degree or diploma in Marketing, Communications, Business, or related fields.
• Experience: 1-3 years of experience in digital marketing roles. Experience in specific industries (e.g., e-commerce, retail, etc.) may be preferred.
• Skills:
  • Strong understanding of SEO, SEM, and digital marketing concepts.
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer).
  • Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
  • Excellent communication and copywriting skills.
  • Analytical mindset with a focus on data-driven decision-making.
  • Basic graphic design or video editing skills are a plus.

Additional Skills (preferred but not mandatory):

• Experience with CRM software and email marketing platforms (e.g., MailChimp, HubSpot).
• Ability to work independently and as part of a team.
• Knowledge of content management systems (e.g., WordPress) and basic HTML.

Working Conditions:

• WFH / Remote Settings
• Some travel may be required for meetings or events, but the job is primarily digital and tech-driven.