About the job Marketplace General Manager
Location: San Francisco, CA — In Person
Employment: Full-time
Experience: 2–6+ years
Compensation: $130,000–$180,000 + equity
About the Role
We're looking for a highly entrepreneurial Marketplace General Manager to build and scale a marketplace from the ground up.
This is a hands-on, 01 role spanning strategy, product, operations, partnerships, distribution, and revenue. You'll own the marketplace end-to-end—from solving the initial cold-start problem and building the vendor ecosystem to improving conversion and developing the commercial model.
This role is ideal for a founder-minded operator who moves quickly, experiments constantly, and thrives with significant ownership and ambiguity.
What You'll Do
- Build and launch a marketplace from 01.
- Own marketplace strategy, execution, and key business metrics.
- Solve supply-and-demand and marketplace cold-start challenges.
- Build and manage relationships with vendors, SMBs, and strategic partners.
- Develop commercial models, including pricing, commissions, and take rates.
- Work closely with product and engineering to improve the marketplace experience.
- Optimize merchandising, positioning, conversion, and customer engagement.
- Design and run experiments to identify new growth and distribution opportunities.
- Develop repeatable playbooks for launching and scaling new markets.
- Own marketplace economics and contribute to P&L performance.
- Spend time directly with customers and partners to understand their needs.
- Travel to key markets as needed.
What We're Looking For
- Experience building or operating 01 products, marketplaces, businesses, or new markets.
- Strong understanding of marketplace dynamics and cold-start problems.
- Experience building vendor, SMB, partnership, or supply-side relationships.
- Strong commercial instincts and comfort with P&L, unit economics, and business metrics.
- Product intuition and understanding of customer behavior and conversion.
- Demonstrated ability to independently identify opportunities and run experiments.
- Excellent communication, negotiation, and relationship-building skills.
- High agency and ability to operate effectively without a predefined playbook.
- Comfortable working across product, operations, partnerships, and strategy.
- Ability to thrive in a fast-moving, early-stage environment.
Strong Candidates May Come From
- Founding or early-stage startup teams.
- Marketplace companies.
- Consumer technology companies.
- City or market-launch roles.
- General management or business operations.
- Product-led businesses with significant commercial ownership.
- SMB-focused distribution or partnerships roles.
Previous founder experience is a plus but not required. We care more about evidence of ownership, resourcefulness, and exceptional execution than a specific title or career path.
You'll Thrive Here If You
- Prefer building from scratch over maintaining established systems.
- Naturally take ownership without waiting for direction.
- Learn through experimentation and move quickly from idea to execution.
- Are equally comfortable analyzing numbers, improving a product, and negotiating with partners.
- Enjoy solving ambiguous problems.
- Care deeply about the customer and want direct exposure to the people using what you build.
- Want significant responsibility and the opportunity to shape a business from its earliest stages.