Performance Marketing Lead

Who were looking for

We are looking for an exceptional, analytical and results-driven Performance Marketing Manager/ Lead who will play a pivotal role in taking user acquisition to the next level. You will take full ownership of our clients paid media channels; this includes working closely with the Growth Lead & their performance marketing agency to develop the paid media strategy, as well as overseeing campaign management and optimisation.

If you are someone who has built up a wealth of performance marketing experience in the B2C mobile subscription app space, either at an agency or in-house, we want to hear from you!

As Performance Marketing Manager/ Lead, your role will include:

• Owning multi-channel paid media strategy (Meta, TikTok etc), managing our 6-figure budget to acquire the right users efficiently and at scale.
• Taking full responsibility for the management of media agency & delivery against the paid media strategy, ensuring optimal campaign performance to maximise ROI.
• Relentlessly conducting systematic testing & iteration to identify the creatives and strategies that will drive growth for my client.
• Managing all conversion tracking & reporting (including web-to-app) to make data-driven decisions & provide visibility of performance to the wider team.
• Identifying new channels and expansion opportunities to support in reaching our ambitious growth targets.
• Collaborating with the Performance Marketing Designers in the production of a best-in-class creative strategy that stops millions of thumbs worldwide.

Requirements

If you don't quite meet all of the below skills, wed still love to hear from you as we might be able to tweak the role slightly or offer you a position better suited for you. You can apply directly below or contact us if you are still unsure.

Your key skills:

• 3+ years experience managing a multi-channel performance marketing strategy
  • Specific expertise with user acquisition for a B2C subscription-based mobile app is essential
• You excel in managing agencies & scaling campaigns across a range of channels internationally - especially paid social (Meta and TikTok).
• You have advanced expertise in campaign tracking, measurement and optimisation through the use of the core platforms in our tech stack, including: Appsflyer, Mixpanel & Google Analytics.
• You have a thorough understanding of all regulations and best practices associated with digital marketing (e.g. SKAN, Google Consent Mode, Sandbox privacy policy requirements).
• Bonus points if you have specific experience in the health & wellness vertical.

About you:

• You immerse yourself in UA, keeping up to date with the latest trends, tools and opportunities that can take performance marketing to the next level
• You are a doer; not just a thinker. You are hands on and want to roll up your sleeves / get stuck in
• You are data and results-driven. You love to test, learn, iterate and repeat. You are motivated by seeing the quantifiable impact of the teams work
• You are a problem-solver with a strategic mind
• You are organised, efficient, and can execute at pace
• You (hopefully!) love running and you are passionate about our mission to make running training effective, easy and enjoyable for everyone
• You are London based (or able to work in person 2+ days per week)

Interview process

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Introductory chat with Growth Lead (30 minutes video call)
2. Take Home Task & interview (60 minutes interview)
3. Team Interview with wider members of the Growth Team (45 minutes)
4. Office visit (in-person chat with founder(s) and rest of the team)

Once the process is finished, we promise to let you know our decision as soon as possible.

Benefits

We offer a salary of £50,000 - £65,000 (depending on experience), plus substantial equity in the form of stock options.

We'll be growing our package of benefits over time. We currently offer:

• Flexible working (we typically work 2-3 days in our office in Vauxhall)
• Salary reviews every 6 months or whenever we raise more investment
• 25 days of holiday plus bank holidays
• A workplace pension scheme
• A brand new Macbook, a running watch of your choice, and anything else you need to do your best work
• Private health insurance
• Enhanced family care policy (3 months fully paid leave when a new joins the family, fertility support & other benefits)
• An hour slot each week (during work time) to do a workout