Growth Manager (Acquisition)

Our client help's everyday runners become outstanding by providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. To date they have built iOS, Android and Apple watch apps that helped people achieve their goals by coaching them through the full journey and syncing to their favourite fitness devices.

They are growing extremely fast and in November 2023 closed a new £5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. They want to grow as fast as they can into the future and are looking for individuals who will help get there.

They are now looking ahead to the future and the people who want to help us build and scale their company. Their aim is to reach millions of subscribers in the next 5 years and be the go-to training platform for any runner. Now is a magical time to join, they're still small, and everyone makes a foundational difference.

What you'll be doing

You'll be owning user acquisition entry points (website and app stores), taking full responsibility for the optimisation of these with the objective of driving growth. Reporting into the Head of Growth, your role as Growth Manager (Acquisition) will include:

Website

• Overseeing Website: including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation.
• Working closely with engineering and design teams to ensure high quality delivery against the roadmap.
• Conversion rate optimisation: constant & iterative multivariate testing using web experimentation tools (VWO)
• Managing all web conversion tracking (including web-to-app) to make data-driven decisions & provide visibility of performance to the wider team.
• Supporting with the launch of web onboarding and purchase journey

SEO Strategy

• Implementing SEO strategy
• Taking ownership of programmatic SEO efforts
• Staying on top of technical SEO performance and continuously looking for opportunities to maximise organic acquisition via web.

App Stores (Apple & Playstore)

• Complete ownership of App Store Optimisation (ASO) on both Apple App store and Google Play Store across all major markets. Including: keyword & metadata optimisation, product page/ screenshot optimisation, custom product pages, in-app events and promotional content.
• Constant & iterative testing using app store native testing capabilities.

If youre a data-driven individual, who is passionate about product, experimentation and optimisation, this role is for you!

Requirements

They're looking for someone that loves

• Optimising - youre constantly looking for opportunities to improve effectiveness, and excel in optimising key touch points within the user acquisition journey: Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), App Store Optimisation (ASO).
• Experimenting - you get excited by running multiple A/B tests, from small CTA changes to entirely new structures and pages. You love designing, executing & deep-diving into experiments and their results.
• Collaborating & Communicating - you love working with multiple teams and stakeholders (both internal and external) and youre just as comfortable collaborating with designers as you are developers.
• Conducting User Research - speaking to users to understand more about what makes them tick and how we can help them achieve their goals.
  

What experience they're looking for

They are looking for someone that loves section and thinking Wow this role was made for me. That said, we do need you to have 1.5+ years of proven experience in growth marketing and/or product management (web).

About you:

• You are data and results-driven. You love to test, learn, iterate and repeat. Youre motivated by seeing the quantifiable impact of the teams work
• Youre a doer; not just a thinker. Youre hands on and want to roll up your sleeves / get stuck in
• Youre a problem-solver with a strategic mind
• Youre organised, efficient, and can execute at pace
• You (hopefully!) love running and youre passionate about our mission to make running training effective, easy and enjoyable for everyone
• Youre ideally London based (or able to work in person 2+ days per week), but well be open to remote for exceptional people
• Bonus points if:
  • You know your way around WebFlow (and ideally the App Stores)
  • You have previously been responsible for web acquisition journeys, ideally at a mobile app business.

Interview process

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Kick off! (Please apply here on Workable)
   1. Please let us know if theres anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process ️
2. Introductory chat with Growth Lead (30 minutes video call)
3. Take Home Task & interview (60 minutes interview)
4. Office visit (in-person chat with founder(s) and rest of the team)