Marketing Manager

Marketing Manager, based in KL

You will work particularly with the South Africa Special Envoy to Asia to implement the marketing and fundraising strategy both online and offline to raise awareness of the charity work and increase activity in the core areas of referrals, fundraising for various charity projects in Asia.

Main Responsibilities

Content creation - Creating and designing content for all marketing channels using and expanding on suggestions from the marketing strategy.

Brand communication - Maintain the brand and core messaging across all channels and seek new ways to profile the brand and service.

Big projects and campaigns - Plan, implement and evaluate targeted marketing campaigns, for example new volunteer drive, e-newsletter sign up campaign, public fundraising campaign.

Fundraising -Contribute to raising an agreed target of fundraising as set by the Board on an annual basis, through contribution to trust and foundation applications, digital and live events.

Specific duties:

• Generate day-to-day content, expand and update social media and fundraising platforms. Develop platform profiles by improving content and increasing followers, likes and sharing.
• Develop digital fundraising opportunities.
• Work with staff team to collate and write content for scheme newsletter.
• Keep website up to date by sourcing latest news, stories and events.
• Research local groups and services for service users and communicate about these across different channels. Build a mutually beneficial, supportive relationships with similar organisations and share information across their platforms.
• Create leaflets and posters and distribute via both digital and offline means.
• Responsible to manage press releases for significant news stories, fundraising events or campaigns and liaise with press to secure press coverage locally and contribute to national press coverage. Keep copies digitally, of all press coverage.
• Evaluate and report on the effectiveness of marketing activities using Google Analytics, analytics on social media and newsletters, creating and sending surveys (digital/offline).
• Assist with preparation for fundraising events and attend.
• Assist with copy for funding applications.
• Attend Fundraising and Marketing committee meetings to help develop marketing and fundraising strategies.

Requirements:

• Bachelors Degree or Diploma in Marketing, Creative Media, Digital, PR.
• Experience in designing creative marketing plans and activities that deliver on campaign with a limited budget, across media platforms.
• Ability to build positive relationships, connect with and manage a wide range of stakeholders including corporate sponsors, government officials, campaign partners etc.
• Good track record in using IT, database and web skills.
• Ability to travel extensively.