General Manager, Marketing

Responsibilities:

1. Strategic Planning: Develop and implement the overall marketing strategy and annual marketing plans to achieve business objectives, including market share growth, revenue targets, and brand positioning in the FMCG industry. Identify market trends, consumer insights, and competition to drive innovation and differentiate our products in the marketplace.
2. Team Leadership: Lead, motivate, and develop a team of marketing professionals, setting clear objectives, providing guidance and support, and fostering a performance-driven culture. Encourage collaboration across cross-functional teams to ensure alignment of marketing initiatives with business goals.
   
3. Brand Management: Oversee the brand portfolio strategy, ensuring consistent brand messaging, visual identity, and product positioning. Champion brand equity and monitor brand health through regular brand tracking studies. Implement effective brand communication campaigns to maximize brand visibility and resonance.
   
4. Product Development: Collaborate with R&D and operations teams to develop and execute product innovation and renovation strategies. Conduct market research and analyze consumer insights to identify new product opportunities and optimize existing product offerings.
   
5. Consumer Engagement: Develop and implement integrated marketing campaigns across traditional and digital channels to drive consumer engagement and increase market share. Utilize data analytics and digital platforms to enhance customer segmentation, targeting, and personalized communication strategies.
   
6. Performance Analysis: Utilize market research tools, data analytics, and market intelligence to measure the effectiveness of marketing initiatives and provide insights for continuous improvement. Generate regular reports on key performance metrics, market trends, and competitive intelligence.
   
7. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources across different marketing programs. Monitor expenditures, evaluate return on investment, and take corrective actions as necessary to drive cost efficiencies.
   

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
2. Minimum of 10 years of progressive experience in marketing roles within the FMCG industry, including leadership positions.
3. Proven track record in developing and executing successful marketing strategies that drive growth, market share, and brand equity.
4. Strong analytical skills with the ability to interpret market research data and consumer insights to drive marketing decisions.
5. Excellent leadership and team management skills with the ability to inspire and develop a high-performing marketing team.
6. In-depth knowledge of traditional and digital marketing channels, including social media, content marketing, influencer marketing, etc.
7. Ability to thrive in a fast-paced, dynamic environment while managing multiple projects and priorities.
8. Effective communication and presentation skills to engage and influence cross-functional teams, senior management, and external stakeholders.
9. Proactive and solution-oriented mindset, with a passion for innovation and continuous improvement.