Social Media Manager

Job Summary:

We are seeking for our client a talented Social Media Manager with Minimum 4 years of experience in managing social media platforms, ( preferably in a  digital marketing agency or similar industry ) to join our dynamic digital marketing team. As a Social Media Manager, you will be responsible for creating and executing social media strategies to enhance brand awareness, engage audiences, and drive business objectives for our clients.

Key Responsibilities:

1. Strategy Development:

• Create, implement, and manage comprehensive social media strategies aligned with business objectives.
• Conduct market research to understand target audience behavior, preferences, and trends.

2. Content Planning & Creation:

• Oversee content calendars and ensure consistent and engaging posting schedules.
• Collaborate with design and content teams to develop visually appealing and compelling posts, videos, and stories.
• Utilize platform-specific best practices to optimize content for Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms.

3. Community Engagement:

• Actively engage with followers, respond to comments, and manage online communities to foster relationships. 
• Monitor brand mentions and participate in conversations to enhance brand visibility and reputation.

4. Performance Tracking:

• Analyze metrics across all platforms to measure the success of campaigns and strategies.
• Prepare regular performance reports and provide actionable insights to improve engagement and ROI.

5. Campaign Management:

• Plan and execute paid social media campaigns, including budget management and performance optimization.
• A/B test ad creatives and strategies to identify what resonates with the audience.

6. Trends & Innovation:

• Stay updated on the latest social media trends, tools, and best practices.
• Experiment with new content formats, features, and platforms to keep the brand innovative and ahead of competitors.

7. Collaboration:

• Work closely with internal teams, including marketing, design, and sales, to ensure cohesive brand messaging.
• Liaise with clients (if applicable) to understand their needs and align strategies accordingly.

8. Skills:

Experience: 

• Technical Proficiency: Hands-on experience with social media management tools
• Analytics Expertise: Strong knowledge of tools like Google Analytics, Facebook Insights, and other platform-specific analytics tools.

Content Skills: 

• Ability to write engaging copy and guide design teams for creative visuals.
• Strategic Thinking: Proven ability to plan and execute successful social media campaigns.

Interpersonal Skills: 

• Excellent communication and leadership abilities.
• Problem Solving: Ability to manage crises or negative feedback effectively and diplomatically.