Meta Ads Specialist

Job Summary:

We are seeking immediately for one of our clients a talented Graduate in marketing or advertising (preferred) and Minimum of 3 years of  experienced in Meta Ads Specialist to join our marketing team to play a critical role in creating and executing successful Meta advertising campaigns to drive brand awareness, engagement, and conversions. If you have a passion for digital marketing , a proven track record of managing successful Meta ad campaigns, and the ability to analyze data to optimize results.

Responsibilities:

1. Develop and implement Meta advertising strategies to achieve business goals and objectives.
2. Create and manage Meta ad campaigns, including ad copy writing, creative design, targeting, and bidding strategies.
3. Monitor and optimize ad performance regularly to maximize ROI and achieve KPIs.
4. Conduct A/B testing to identify the most effective ad creatives and audience segments.
5. Stay updated with the latest Meta advertising trends and best practices.
6. Collaborate with the marketing team to align Meta ad campaigns with overall marketing strategies.
7. Generate reports and provide insights on campaign performance to key stakeholders.
8. Manage ad budgets effectively to ensure cost-efficient advertising spend.
9. Trouble shoot and resolve any ad campaign issues or discrepancies.
10. Keep up-to-date with Meta's advertising policies and ensure compliance.

Requirements:

• Experience in managing Meta advertising campaigns.
• Proficiency in Facebook Ads Manager and other relevant digital marketing tools.
• Strong analytical skills and the ability to interpret data to make data-driven decisions.
• Excellent communication and copy writing skills.
• Creative thinking and the ability to create compelling creatives.
• Strong knowledge of SEO and SEM.
• A results-oriented mindset and a drive to meet and exceed KPIs.
• Detail-oriented with strong organizational skills.
• Ability to work independently and in a collaborative team environment.