Google Ads Specialist

We are immediately seeking a skilled and 3+ yrs (Minimum 2yrs in Real Estate Industry) experienced as Google Ads Specialist to join our digital marketing team responsible for creating, managing, optimizing,and analyzing, campaigns to drive relevant traffic, generate leads, and maximize conversions for our clients' businesses.

Key Responsibilities:·

Campaign Strategy: Develop effective Google Ad Words strategies aligned with clients' business objectives and target audience to achieve desired results.

Keyword Research: Conduct in-depth keyword research to identify relevant and high performing keywords for ad campaigns.

Ad Creation: Create compelling and engaging ad copies that resonate with the target audience and drive clicks and conversions.

Campaign Management: Set up and manage Google Ad Words campaigns across various platforms (Search, Display, Video, Shopping, etc.) to ensure maximum ROI.

Budget Allocation: Monitor and allocate budgets effectively to achieve the best possible results within the specified CTC range.

A/B Testing: Continuously test and optimize ad creatives, landing pages, and campaign settings to improve performance.

Performance Analysis: Analyse campaign data, draw insights, and provide actionable recommendations for improving campaign performance and achieving KPIs.

Conversion Tracking: Implement and monitor conversion tracking to measure the success of campaigns accurately.

Competitor Analysis: Conduct regular competitor analysis to stay informed about the industry landscape and identifies new opportunities.

Reporting: Prepare regular reports showcasing campaign performance and progress to clients and internal stakeholder

Requirements :

• Proficiency in creating and managing Google AdWords campaigns across various platforms.
• Strong analytical skills and the ability to derive insights from campaign data.
• Knowledge of SEO, SEM, and other digital marketing channels is an advantage.
• Excellent communication and presentation skills.
• Updated with the latest trends and best practices in digital marketing.
• Google AdWords certification is preferred.